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Growing  Your Business with Social Media–the New Competitive Advantage
developed and presented by Martin Brossman

A dynamic overview of Facebook, LinkedIn, Twitter, Google Plus, Pinterest, Youtube, Blogging and free on-line directories. Learn how to get started with free Social Media platforms and web-based directories, and understand which marketing approaches are best for your business. This class will give you real-world examples of small and micro businesses that are successfully using Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Yelp and other sources. You will take away an easy-to-implement grassroots marketing strategy to give your business the edge it needs to compete in today’s fast-moving online world.

Buy Local - Shop Local - Invest Local

Shop Local – Buy Local – Invest Local
to gain more business for you and your area

Developed and taught by Martin Brossman

Learn how to generate a dynamic Shop Local strategy to help your business, your town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers.  This is where the New Media—on the air —connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.

Major topics of the seminar include:

▪ Maximizing the attracting power of smart phones and tablets used by prospective customers, to draw them into your business.
▪ Understanding effective ways of investing your time, attention and money that help your own business and community.
▪ Using the right combination of marketing, web directories and social media to multiply your marketing efforts
▪ Integrating the mission of the town with the individual mission of each business to make your area a true destination for outside visitors to spend more money in your area.

It can be taught in a classroom setting or a computer lab (hands-on) class. Participants for the hands-on class are required to establish a Google email account (gmail) in advance. 

Call Colleen Gray to schedule the class: (919) 858-6122 – or email her.

 John talks about what it means to his family when people buy local at Sola Coffee Shop in Raleigh NC:

Example of a Pinterest Board to support Shop Local

Follow Martin’s board Buy Local – #BuyLocal – Shop Local – #ShopLocal on Pinterest.

Google Directories

Marketing Your Business Using Free Online Directories *
Developed and taught by Martin Brossman

When visitors are considering spending money in your town, they go first to their phones and tablets ̶ which draw from online directories ̶  to make their decision. Is your business ready to be found?  You can get ready with these 3 information- packed hours delivering valuable tips and strategies for making the most of the online directories like Google Local that enable businesses to be found when shoppers are searching from their desktop or mobile devices.

Since basic listings are free, directories provide a great opportunity for a small business to look as professional as big competitors, and this class will give you the guidelines for setting up your listings in a way that improves search results and builds a stronger Web presence.

Many businesses are surprised to see they are already listed in a number of free directories with a small amount of information, sometimes with mistakes.  We will show you how to claim, correct and expand your listings before someone else does. Discussion will also include how to target desired customers with low-cost online ads.

*Can be taught in a classroom setting or a computer lab (hands-on) class.

Participants for the hands-on class are required to establish a Google email account (gmail) in advance. 

 

Call Colleen Gray to schedule the class today: (919) 858-6122 – or email her.

Example of how someone may be viewing your town and how not having directories set up correctly can lead to lost business in your town:

What a fully set up directory on Google looks like:

Call Colleen Gray to schedule the class: (919) 858-6122 – or Fill out this contact form to email Colleen directly:

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Social Media Marketing and Advertising
developed and presented by Martin Brossman

Learn how to get started with free Social Media platforms and web-based directories, and understand which marketing approaches are best for your business. This class will give you real-world examples of small and micro businesses that are successfully using Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Yelp and other sources. You will take away an easy-to-implement grassroots marketing strategy to give your business the edge it needs to compete in today’s fast-moving online world.

It’s vital to understand and apply the right mix of traditional advertising, New Media marketing and Social Media marketing because misusing Social Media can actually damage your brand. Let Martin Brossman help you make the most of the powerful marketing opportunity that exists for the first time in history—to reach future customers and connect with current customers 24/7 online—that’s changing the face of advertising and marketing.

Contact Colleen Gray to schedule this class
(919) 858-6122 – Colleen AT MartinBrossman.com (Replace the AT with @ – posted to reduce spam).