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Photography for Social Media

Visual Marketing is key in Social Media today. Here are a few resources compiled by Martin Brossman of NCSmalBusinessTraining.com, Cramer Gallimore – CGPhoto.com ,David Williams of DWPPC.com, Karen Tiede of Red Tuxedo red-tuxedo.com, Charle Register charlesregister.com/ and Jody Murphy, interPLAYmkt.com:

One Pixel

One Pixel (explained in class)

Full free photographic class:
https://sites.google.com/site/marclevoylectures/home

Understanding Pixels:

Video: Photography Tutorial 13 ( Pixels, PPI and DPI )
Video: Understanding / What are Pixels & Resolutions (basic beginners) HD
Video: Photoshop CS6: Understanding pixels and bit depth | lynda.com tutorial [advanced]
Video: Screen Resolutions, Pixel Density and Aspect Ratio Explained
Video: Pixel Density: Explained!

Rule of 3rd in Photography
Video1: The Rule of Thirds in Photography
Video 2: Beginners Photography: Composition and Rule of Thirds
Video 3: Photographer John Woodward on Composition

Finding and buying photos by others for Social media:

Free no attribution (no compensation) required photo site: morguefile.com, pixabay.com andhttp://www.flickr.com/creativecommons/

Royalty Free & Paid sites:

http://www.istockphoto.com/ (more expensive)
http://www.bigstockphoto.com/ (less expensive)

https://unsplash.com/

Places to get your pictures printed:
http://www.mpix.com/
http://www.smugmug.com/
http://www.yorkphoto.com
http://lifehacker.com/5450174/five-best-photo+printing-sites

Free Re-sizing Tools and editors:
– Google Picasa:  http://picasa.google.com/ (Free – PC and Mac)
Video on how to use Picasa
Google+ community of using Picasa
Google+ Help resources and instruction on using Picasa 

– IRFANVIEW: http://www.irfanview.com (Free – for PC only)

Pixlr.com – Great free web based photo editor and with free download phone apps that let you do photo blur and add text to the phone.

Pablo – A tool for adding text to photos.

– canva.com – easy to use cloud (web) based design program

– Photoshop Elements  ($69 to $99)

Google Plus Local:
Example: https://plus.google.com/+battleshipnc/about 

Example2: https://plus.google.com/101402242397480640979/about

Photography for Amazon:
Specs required by Amazon for product photos.
Also white requirements of Amazon: Backgrounds must be pure white (RGB 255,255,255)
Video : http://www.websellerscircle.com/public/How_To_Get_An_All_White_Background_on_Amazon_Product_Shots_Part_1.cfm
Note on Part 1 the audio dies about 2min in but the slides still have relevant content.
Video: http://www.websellerscircle.com/public/How_To_Get_An_All_White_Background_on_Amazon_Product_Shots_Part_2.cfm
Blingit it mentioned in the video: http://www.vertustech.com/blingit/index.html

Under $1000 kit for real production: 
Lower cost lighting kit on Amazon  ( CowboyStudio Photography/Video Studio Triple Lighting Kit) $146.34
Sony DSC-HX300/B Camera with Exposure Control $448.00
Photoshop Elements  – $69.00
– And of course a computer with internet access


Video Tutorials:

http://www.youtube.com/
After searching the name in the search bar, you can then sort by filters just under the search bar based on many variables. Upload Date is one option for example.

Sola Coffee Shop 360 Raleigh NC

Click on the picture to see the photo pan with Google+ (explained in class)


Social Media Dimensions Quick Reference  

Facebook Dimensions

  • Facebook Cover photo: 851 x 315
  • Facebook Profile photo: 180 x 180

Twitter Dimensions

  • Twitter Header image: 1500 x 500
  • Twitter Profile image: 400 x 400

Google+ Dimensions [updated 05.15.13]

  • Google+ Cover photo: 2120 x 1192
  • Google+ Profile photo: 250 x 250

LinkedIn Dimensions for Company Page

  • LinkedIn Cover photo: 645x 220
  • LinkedIn Profile photo: 100 x 60

Pinterest Dimensions

  • Pinterest Profile Photo: 160 x 165
  • Pinterest Board Cover: 217 x 147

Instagram Dimensions

  • Instagram Profile Photo: 110 x 110

YouTube Dimensions [updated 05.15.13]

  • YouTube Cover Art: 2560 x 1440
  • YouTube Cover Mobile: 1546 x 423

Here is another resource with dimensions http://www.mediabistro.com/alltwitter/social-media-image-guide_b47533

Links to Social Platforms mentioned in the class:

Article on dimensions for Social Media:
http://www.entrepreneur.com/blog/225761

How to Check for FAKE PROFILE PICTURES
https://www.facebook.com/notes/robert-giordano/how-to-check-for-fake-profile-pictures/276687529009374

Also you can use Google Image search:
Video: http://youtu.be/pDsXUImrYZ0

 

Phone Apps for Photography:

Camera Awesome: http://www.awesomize.com/

Camera+: http://campl.us/

FiKNiC Pro for Video

Google+ for iPhone help:


Slide shows:

Slideshow on Youtube

Click on picture to see how the slideshow was made (explained in class)

Video: How to Create a Youtube Slideshow 
The actual slide show made with Youtube explained above: http://youtu.be/eTF47sq4xCQ
I created this video with the YouTube Slideshow Creator ( http://www.youtube.com/upload )

 

 

 

 

 

Google+ Auto Awesome:

Google’s page on Auto Awesome: https://plus.google.com/u/0/photos/whatsnew
Google’s Help page on Auto Awesome: https://support.google.com/plus/answer/3113884?hl=en

To upload your 360 panorama for processing: http://photo-sphere.appspot.com/ (Then follow steps explained in class).

More about making a Photo Sphere:
https://docs.google.com/document/d/1VlPIDuSYuhHyeumdW3bCyO9eFvuHBvLrZyVneDaeVFQ/edit#heading=h.gxm3qwl2gon

About backing up photos on Google Plus with an iPhone

 

Google Plus Communities & Individuals to follow or join: https://plus.google.com/+ThomasHawk/posts

Websites to Create Animated GIF Online (may use if Google+ does not work)

 

Creating Panoramas: 
http://www.ptgui.com/ – PTGui is panoramic stitching software for Windows and Mac OSX

Shelly Lake

Click on photo to see the stream move. (explained in class)

 Examples Referenced in the class:
Photos on the Google+ Local page of:
Our Chosen Heritage Enterprises

 

Often asked questions in class:

  • What is important for a Camera that is used for Social Media?

Low light sensitive (Superior Auto), shoot with background defocus, Wifi transfer, HD movie and GPS tagging is very nice (as discussed in class).

  • What is a good camera for under $150?

Sony Cyber-shot DSC-WX50 Review
A video review: http://youtu.be/mqyzycas41Q

Sony Cyber-shot Digital Camera W710 Review
A video review: http://youtu.be/1NNWI6ylSoo

  • What about for under $500? (allows for more manual override)

Sony Cyber-shot DSC-WX150 Review

Panasonic Lumix DMC-SZ7 Review

See this review but my choice is Sony and Panasonic Lumix:
http://www.reviewgist.com/best-digital-cameras?Price=Under+%24500

  • What photo editor should I start with?

Picasa: http://picasa.google.com/

  • What would be the next level of photo editor?

Photoshop Elements: http://www.amazon.com/Adobe-65193986-Photoshop-Elements-11/dp/B0093FROMA/

  • What is an easy way to add a visual watermark to a picture?

With Google’s Picasa watermark tool:
https://support.google.com/picasa/answer/106193?hl=en
And see this video explaining it: http://youtu.be/rgG9zpQa1LM

  • How to get a white background to be white?

White items appear grey. This is caused by auto exposure being fooled. Use the camera to overexpose by one or two stops. To make the white background appear white, it must be lit as well. That means lighting the background itself. Also you can try auto white balance. Start with a white background and you will have to manually adjust the exposure and/or have the white background also lit. You may light the background with some type of reflector that reflects the main light.   Take your camera off auto (if possible) and try different light settings (daylight, cloudy, indoors, fluorescent, etc.) and see if you can over or under expose it to get the white to show as white. The technical concept is having the white background overexpose it by 1 to 2 stops. Once you determine what works make a clear note of it for future photo shoots.

A technical explanation:
http://www.mcpactions.com/blog/2012/08/24/how-to-get-a-pure-white-background-in-studio-shots/
Video showing how to have the white background white:
http://youtu.be/IRbOZfmd7mE

Using Photoshop:
http://tabletopstudio.com/white_backgrounds.html
Another post about it: http://www.dgrin.com/showthread.php?t=4963
http://youtu.be/zVKLL3hitwI

  • How to have edges appear straight? Often boxes looked curved when photographed.

Make edges appear straight – take care when shooting, it is challenging. It is best to just get it good enough for most pictures but if you really want to do it we recommend Photoshop and it takes some time to learn it.
The concept is often called “Repairing Keystoning” and here is a link that discusses it for Photoshop Elements:
http://digital-photography-school.com/how-to-fix-keystone-issues-in-photoshop-elements
Another way is with the Keystone correction tool in Photoshop Elements 10:
http://youtu.be/YrWS0zGEwOo

  • How not to have glare on shiny items?

Never use the built-in flash. Reduce glare – get the light away from camera position. Use off camera flash. Don’t use a cell phone camera or point and shoot. Diffuse the strobe no matter how it is shot. If it is a complicated shoot, hire a professional that has experience shooting shiny objects. Increase the size of your light source – diffusing it (this is what you did when you bounced the light off the ceiling.) Adjust the angle of the light so the glare is reflected away from the camera. You can not remove all reflections you just get them to reflect in a way that causes no problem. You want to keep the light off camera access by at least 90 degrees.
More tips:
http://photo.stackexchange.com/questions/3602/how-to-avoid-reflection-when-taking-a-picture-of-a-ceramic-object-with-a-shiny-g

  • How to photograph small details on items?

Never use the built- in flash. Use a camera that has good closeup lens or macro setting with good quality lighting. If you don’t have that set the camera on its highest resolution and then crop the photo but this is clearly second best.

  • Can I use photos from Google on my blog?

NO, make sure you have the rights to the photos you use, purchase royalty-free photos or take them yourself.  If you take them yourself you want to add something like this as a Watermark:
©2013 Martin Brossman All Rights Reserved.  At least: © Martin Brossman.

 

Educational Sites:

http://www.dwppc.com/blog/

http://froknowsphoto.com/

http://kelbytraining.com/

http://digital-photography-school.com/

http://www.diyphotography.net/

Google Plus Communities to Join:

**** Resource page for the Photography for Social Media class:
http://www.ncsmallbusinesstraining.com/take-photos-like-a-pro-to-get-more-business-with-your-social-media/

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