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Mobile Marketing

Mobile Marketing for Small Business resources – thanks to Drake LaDue – Mobile Marketing – with  Drake LaDue CEO of Brand X Mobile also can be reached at by texting: drake to 59769 and Martin Brossman NCSmallBusinessTraining.com

  •  Mobilution.io – Mobile Page Building tool.  They offer $2 a month page with unlimited QR generation.
  • ScanLife.com– Mobile Page Building services as well as a great analytical platform.
  • goo.gl – URL shortner which provides a QR code for the URL that was generated.

A few things to keep in mind while designing a Mobile Ready website:

Look it up on a smart phone then ask:
– Do you see broken images or missing content?
– Can you read the text without zooming or scrolling side to side?
– Can links and buttons be clicked with a thumb?
– Is the shopping cart at the top of the page?
– Is your location and phone number visible?

Tools for Developing a Responsive Site:

Twitter Bootstrap: a toolset for quickly building responsive sites and landing pages. Many developers consider this a must-have for its robust base CSS and Javascript plugins.
Foundation by ZURB:  Advanced responsive front end framework for developers
Net Magazine: Top 50 tools for Responsive WordPress Design.

Plug-in to make your WordPress site Mobile Friendly:

  • WP Mobile Detector – Great starting point for free!!!
  • WPtouch (free and WPtouch Pro is $49) – Some challenges with free version on some themes – paid version used on this site.
  • WordPress Mobile Pack;

WordPress Responsive Themes:
You can find many in themeforest under WordPress Themes but make sure they say they are responsive.
http://themeforest.net/search?utf8=%E2%9C%93&order_by=rating&term=Responsive&category=wordpress

Example of a Responsive Theme for selling products:
http://themeforest.net/item/responsive/840256?sso?WT.ac=search_item&WT.seg_1=search_item&WT.z_author=pempselldesign

Top Mobile apps for business owners to become familiar with. Some to help their business and others to learn more about what their customers are using:

  • Facebook
  • Evernote
  • QR Reader and/or Google Goggles (on iPhone under Google Search app)
  • Google +
  • Twitter
  • Foursquare
  • Linkedin
  • Yelp
  • Tripadvisor
  • Google Drive / Dropbox
  • Tag
  • Square / Paypal / Intuit GoPayment Card Reader

About Google Googles: http://www.google.com/mobile/goggles/#text

Some click-to-call providers:

– MoFuse.com
– Velaro.com
– EasyClick2Call.com
– Callverse.com
– Average rate is 12 cents/min. or $50/mo. basic

Video on Google Now:
http://youtu.be/pPqliPzHYyc

Mobile Ads

With Google: http://www.google.com/ads/mobile/

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