Marketing for Artists: Series of Webinars to Grow Your Creative Business
Marketing for Artists Series – A series of 2 hour Webinars – All can be offered as an in person intensive or as webinar series (imperson is prefered). In person can include two or more trainings.
Developed and taught by Martin Brossman, Jeanne Munoz & Dr Justin Rose
From Passion to Profit: Building a Sustainable Arts and Crafts Business
This practical, artist focused workshop is designed for creatives who want to turn their talent into a reliable income stream without losing their authentic voice. You will learn how to present yourself professionally, tell the story behind your work, price with confidence, and use both online and offline tools to attract buyers and build long term relationships. The focus is on real world strategies you can apply immediately, whether you are just starting or ready to grow.
Learning objectives
– Learn how to present yourself as an artist both online and in person to build trust, visibility, and lasting buyer relationships
– Craft compelling stories around your work that communicate value and emotionally connect with customers
– Develop a clear pricing strategy and simple formula you can confidently apply to new pieces and collections
– Understand the fundamentals of print on demand and when it makes sense for your creative business
– Discover practical online tools and resources for marketing, selling, and managing an arts and crafts business
You will leave with a clearer business direction, practical tools you can use right away, and a stronger foundation for growing your creative work into a sustainable business.
Turning Visibility into Sales: Strategic Marketing for Artists and Creative Businesses
This action oriented training helps artists and makers move beyond exposure and turn attention into consistent sales. Designed as both a powerful standalone class and a natural follow up to foundational business training, this session focuses on practical marketing strategies that help you reach the right buyers, communicate value clearly, and guide customers toward purchasing your work. The emphasis is on simple systems and smart choices that respect your time and creative energy.
Learning objectives
- Create a clear, workable marketing plan by setting realistic goals and choosing strategies that fit your art business
- Identify and understand your ideal customers so your marketing speaks directly to the people most likely to buy
- Select the right social media platforms for your audience instead of trying to be everywhere at once
- Use hashtags effectively to expand reach and improve discoverability without guesswork
- Review and optimize your website so your work can be found and understood online
- Clarify pricing strategies that support both sales and long term sustainability
- Develop engaging content that showcases your work and reinforces your value
- Apply storytelling techniques that build emotional connection and buyer confidence
- Create compelling images and short videos that attract attention and support sales
You will leave with a focused marketing approach, clearer messaging, and practical tools to help turn interest in your art into real, repeatable sales.
From Studio to Spotlight: Getting Your Art into Galleries
This focused training is designed for artists who want to successfully position their work for gallery representation while maintaining control of their professional identity. It works as a strong next step after learning business and marketing fundamentals, and it also stands alone for artists ready to pursue gallery opportunities now. You will gain a clear understanding of how galleries evaluate artists, how to present yourself professionally, and how to approach the process with confidence and strategy rather than guesswork.
Learning objectives
- Learn how to present and sell yourself as an artist in a way that aligns with gallery expectations
- Build a strong online reputation that supports your credibility with gallerists and curators
- Understand how to research, approach, and build long term relationships with galleries
- Gain insight into common criteria galleries use when selecting artists
- Navigate the submission process with clarity, professionalism, and realistic expectations
- Apply proven tips and strategies that increase your chances of acceptance and long term success
You will leave with a clearer path, stronger professional positioning, and practical guidance to approach galleries with confidence and purpose.
From Booth to Buyer: Ten Proven Ways to Grow Art Market Sales Using Free AI Tools
This hands on training helps artists increase sales at art markets, festivals, and pop up events by combining proven in person selling techniques with free, easy to use AI tools. Designed as both a strong next step in a larger learning path and a fully standalone class, this session focuses on practical ways AI can support your planning, presentation, messaging, and follow up without replacing your creativity or personal connection with buyers.
Learning objectives
- Use free AI tools to plan and promote your participation before an art market, including messaging and event outreach
- Improve booth layout, signage, and display ideas by using AI for visual inspiration and customer flow concepts
- Develop a clear, confident sales pitch with AI assisted wording that still sounds like you
- Apply pricing and presentation strategies supported by AI assisted comparisons and testing scenarios
- Practice natural customer conversations and responses using AI as a rehearsal and idea tool
- Create simple content such as short descriptions, signage text, and follow up messages using free AI tools
- Discover AI assisted ways to research upcoming art markets and evaluate which ones best fit your goals
You will leave with practical sales strategies, simple AI powered tools you can use immediately, and a clearer system for turning art market appearances into stronger sales and repeat customers.
To schedule this training, contact Colleen, Colleen@MartinBrossman.com or call 919-847-4757 Option #1. Click here to return to the full course listings.
