Header

Developing and implementing a social media plan and policy for small business owners

Social Media Plan TrainingDeveloping and implementing a social media plan and policy for small business owners
by Martin Brossman

Are you using social media with a plan that is generating reviews and enhancing your reputation or just throwing things out there with a risk of damaging your reputation. This course for business owners is designed to develop a social media plan and reduce their liability by having a social media policy.

We will discuss:

  • How to create and manage a social media plan and policy
  • Constructing a social media plan and policy using a template and checklist.
  • Platforms, posting frequency, content, who will post, and whether your social media activities include email marketing and website updates,
  • How having a plan and policy contributes to better employee buy-in; brand consistency and loyalty.

Learning Objectives:

  • Understanding key items to consider in developing a Social Media Plan and Policy
  • Next steps in implementing a Social Media Plan and Policy
  • Adjusting the plan and policy based on results

Course Materials:

  • access to presentation after the class
  • templates and checklists to accelerate the development of your plan and policy
  • online follow-up training resources

Who it is  for: Small business owners, heads of marketing departments, Chambers of Commerce, downtown development teams, franchise owners

Course Length:  3 hours

Contact Colleen Gray to schedule the class: Fill out this contact form to email Colleen directly:

Your Name (required)

Your Email (required)

Subject

Your Message