Increasing Profitability Identifying the Right Customers for Business Owners – Maximizing success by customer persona identification
Do you know the difference between a customer profile and a customer personal? A personal had more in depth information and goes behind the categories looking at the individual. Marketing with a single message no longer works and consumers want you to talk directly to them. This course show you how to develop your customers personals that will enhance your engagement on social media, more traffic to your website and better quality customers in your business.
Learning Objectives: How to identify your 3 to 10 key customer persona based off your current best customers to attract more of the same. We will also address how to attract new revenue streams of customers you have not had before. You will learn how to gather the information that represents your ideal clients. You will also learn what type of content to create and where to be sharing it to attract your ideal clients.
Course Materials: Handout and online resources.
Who is it for: Small Business Owners and anyone responsible for marketing.
Course Length: 3hr
Contact Colleen Gray to schedule the class: Fill out this contact form to email Colleen directly: