One Page Marketing Plan Course Description

One Page Marketing PlanOne Page Marketing Plan Course Description
Developed by: Martin Brossman and Leon Rawitz

Course Description: Create a marketing plan that is clear focused, results driven and relevant. In this class you will learn a simple way to create a one page marketing plan and a marketing map to follow that includes the web, social marketing and traditional marketing. Often the simplest plans are easiest to stay focused on and to get clear team involvement with.

Myth: Successful Marketing Plans are daunting to create, require a crystal ball and can only be completed with the help of an expensive, outside marketing firm.

Truth: Attend this 3-hour class with hands-on instruction and 7-step template and creating a Marketing Plan will suddenly be easy, energizing, and most importantly, effective.  In fact, you’ll actually begin drafting your one-page plan during this session.

Learning Objectives:

  •    How to get started developing and implementing  a successful marketing plan and  marketing map (explained in the class)
  •    Why it’s so important and how to use it
  •    What your one-page Marketing Plan must include
  •    How it’s going to help you sell more and be more successful

Course Materials: Handouts and web based resources will be provided to the participants.

Who is it for: Business Owner and Entrepreneurs

Course Length: 3hr

The Trainers and Developers

Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers throughout the state.

Martin offers customized coaching and training solutions for individuals and groups integrating social media, social networking and reputation management strategies. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. An overview is featured on his website, ProNetworkingOnline.com.

His recent books, Linking Into Sales and Social Media for Business, provide

guidance and resources for accelerating professional networking and marketing; both are available at Amazon.com.

Martin’s clients have included: IBM, SAS, GlaxoSmithKline, EPA, Women’s power networking, North Carolina Association of Certified Public Accountants, Professional Photographers Association of NC, Small Business Centers, Chambers of Commerce, Counties and Towns across NC…. to name a few.

Active Member of ASTD—American Association for Trainers and Developers, NSA—National Speakers Association

Recognition: 2007 Ron Hering Mission of Service Award, 2009 Ethel N. Fortner Writer and Community Award from St. Andrews Presbyterian College, RTP volunteer of the year 2001 by the Governor of NC & IBM Mean’s Service award, completed, Fonder of the KI Coaching: Coaching Certification Program, Founding member of UPSA of RTP, Certified & Registered Sales Professional (CRSP), Certified & Registered Sales Professional Trainer (CRSP-T)


Leon Rawitz has over 25 years of Marketing and Management experience.  He has held the positions of Marketing Vice President and General Manager in privately held and public companies, successfully leading each and every firm to the number one positions in their respective industries.

He is the author of Fail-Proof Marketing and a contributing author to Entrepreneurial Spirits and Chicken Soup for the Golden Soul.  He is the creator and presenter of “Smart Marketing, from How to Wow”, and was a co-contributor to “Marketing for Technical Professionals”.

Mr. Rawitz has won numerous Addy Awards. His work has been recognized by multiple trade associations and Exhibitor Magazine.   A frequent keynote speaker, he has been quoted in U.S. News and World Report and Success Magazine.


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