Course Title: What is Your Digital First Impression Online and Why it is Important

Developed by: Martin Brossman & Jeanne Munoz 

Course Description: Your future customers want to know more about you then just what is on your website and they may trust you less if they don’t. We all are looking for secondary validation for everything from credible information for a product, business, person or service. This class is going to show you the free and low-cost way to make the best digital (web-based) first impression that will lead to more sales and more referrals for your business. 

Learning Objectives:

• Clear ways how to evaluate in an unbiased way your current web presence.
• Ways to enhance your digital first impression online that enhances your business. 
• How to monitor your reputation online and deal with problems when they come up.

Course Materials:  

Classroom handout and online support resources

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Who is it for: Small Business Owners and people considering starting a business.

Course Length: 2 to 3 hr in-person

Trainers and Developers

Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant, and dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers throughout the state.

Martin offers customized coaching and training solutions for individuals and groups integrating social media, social networking, and reputation management strategies. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. An overview is featured on his website, ProNetworkingOnline.com.

His recent books, Linking Into Sales and Social Media for Business, provide

guidance and resources for accelerating professional networking and marketing; both are available at Amazon.com.

Martin’s clients have included: IBM, SAS, GlaxoSmithKline, EPA, Women’s power networking, North Carolina Association of Certified Public Accountants, Professional Photographers Association of NC, Small Business Centers, Chambers of Commerce, Counties and Towns across NC…. to name a few.

Active Member of ASTD—American Association for Trainers and Developers, NSA—National Speakers Association

Recognition: 2007 Ron Hering Mission of Service Award, 2009 Ethel N. Fortner Writer and Community Award from St. Andrews Presbyterian College, RTP volunteer of the year 2001 by the Governor of NC & IBM Mean’s Service award, completed, Fonder of the KI Coaching: Coaching Certification Program, Founding member of UPSA of RTP, Certified & Registered Sales Professional (CRSP), Certified & Registered Sales Professional Trainer (CRSP-T)