SEO – Google Analytics – Google Adwords Express
SEO Resource Page – Raleigh NC – by Martin Brossman – Provided as community service from NCSmallBusinessTraining.com , the Small Business Center and Chamber of Commerce training resource in NC . Special thanks to Pat Howlett and www.BeTheGorilla.com , http://www.hyer.comGreg Hyer and Revonda Lowery for many of the contributions.
Resources for the Google Analytics and Google Adwords Express class
Compiled by Martin Brossman and Greg Hyer
General Google Help
Link to Google Analytics:
Google Webmasters – Support, Learn, Connect & Search Console …
Link to Google Adwords Express
Google Analytics: First Steps
Google Analytics Tutorial for Beginners – 2016
Getting Started with Google Analytics
Linking your Google AdWords and Analytics
WordPress Jetpack Site-stats: Jetpack is a free WordPress plugin with premium subscription options.
Info on WordPress Jetpack Stats
WordPress Plugin that integrated Google Analytics to your WordPress site and display a summary on your Dashboard: Google Analyticator by SumoMe.com
Understanding your WordPress Jetpack stats
How to install Stats and Analytics on your WordPress site with Jetpack
View and Understand your WordPress Jetpack Stats
Google Analytics 360 Suite Overview (Enterprise level)
Adobe analytics web analytics – Fee-based enterprise level analytics and competitor to Google Analytics. Costs about $10k per month
http://www.google.com/trends – Google Trends: learn what is popular or being searched the most on Google.
Alphabet Inc. Demonstrates The Power of AI
What Is Google RankBrain And Why Does It Matter?
Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results
FAQ: All About The New Google RankBrain Algorithm
Search Engine Optimizations resources:
Google requires a you sign up for ads to get full access:
How do I use the Free Google Keyword Tool?
by Martin Brossman and Andrew Hill
http://www.wordpot.com/ – Another Keyword finder
http://freekeywords.wordtracker.com/ – A free version of the paid WordTracker tool.
http://www.alexa.com/ – Important tool for knowing your websites ranking and how well it is doing in Web presence. Look up your site and/or your top competition.
http://www.backlinkwatch.com/ – Useful tool to see what links go into a website ( backlinks) and from where. Note: annoying popup may appear when you start, just click “close this thing :p”.
http://www.cherrypickersoftware.com – A competitive analysis tool (will ask for your email and it their list generating tool.
http://adlab.msn.com/Online-Commercial-Intention/Default.aspx – Tool from Microsoft for “Commercial Intent” analysis
http://www.spyfu.com/ Search Marketing Research & Tracking | SpyFu SEM Tools – See what they are spending on PPC
While on Google after searching a topic scroll to the bottom and see what Google says for
“Searches related to” then create content related to your field or business
http://www.Copyscape.com – To determine if someone is copying your content.
http://images.google.com – To determine if someone has using your images.
Reputation/Alert tools (as explained in class)
http://www.google.com/alerts – Use quotes to seem when something is indexed by Google
http://topsy.com/ – Another alert program (as explained in class)
http://socialmention.com – A manual alert version
http://trackur.com – A quality paid alert version
Google Webmaster Central:
How Google Crawls (googlebot) a website – Click here to read
Microsoft Keyword Forecast – Use this tool
See how competitive your site already is in the search engines – Use this tool
GoRank’s Related Keyword Lookup tool – Use this tool
A Page Rank Checker:
Free to analyze your website:
Spyfu.com – Competitive Intelligence (enter a domain name or key phrase) – Use this tool
Google Trends – Use this tool
Check the History of a Domain name – Use this tool
The Wayback Machine (tracks a websites life) – Use this tool
http://www.google.com/places – Make sure your business is listed in Google’s own free business listing
http://getlisted.org/ – Way to see if your business is listed on Google, Yahoo, etc.
http://www.expressupdateusa.com/home.aspx – A core directory, used by Info USA (mentioned in the classes).
Web and Reputation tracking tools:
http://www.google.com/alerts – When Google finds or re-finds you or your website it lets you know in an email.
http://www.socialmention.com/alerts/ – When you our your business shows up on Social Media, sent to your email.
http://www.trackur.com – Powerful and affordable reputation management website that lets you know how you or your business is being talked about on-line. See the 15 day trial.
Press Releases on-line:
http://PRLog.com – Quality Affordable Targeted Press Releases
http://prweb.com – Another Press release service
http://pressreleasepoint.com/ – Free press release distribution center.
Local Discount sites (paid and free):
http://livingsocial.com -Local Coupon
http://savecity.com -Local Coupon
http://www.groupon.com/ – Top Local Coupon (most popular)
http://www.FourSquare.com – Highly Social, free to just join and companies can create a discount coupon.
http://whatismyipaddress.com/ – Show where you are logging in form Google or the Internet perspective. Google uses this data to provide local content.
http://www.copyscape.com/ – To make sure your work is not being stolen on the web and find out if there is a duplicate of your content.
Privacy and My Location with Google Maps:
http://www.compete.com/ A powerful free tool to see how your website completes with other businesses.
If you are considering buying a domain from someone make sure to look it up in these sites first:
1st just search it on Google.com
www.archive.org – “To see how it had been used in the past.”
www.upname.com – “UpName is a domain name search engine and comparison shopping site.”
If you find this useful let Martin know on Facebook: http://facebook.com/martinwbrossman where you can find useful tips and upcoming events.
Find out about all Martin Brossman’s Training for Small Business Centers and Chambers of Commerce at:
http://ncsmallbusines.wpengine.com or Martin’s Business resources on Social Media, Business Networking, Reputation Management, Linkedin and Social Networking at http://www.ProNetworkingOnLine.com
If you have comments of what you like, suggestions or want to be on our mailing list let us know: firstname.lastname@example.org or call (919) 847-4757
Martin can also be reached at: 919 847 4757 and 4441 Six Forks Rd. Raleigh NC 27612