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SEO – Google Analytics – Google Adwords Express

SEO Resource Page – Raleigh NC – by Martin Brossman – Provided as community service from NCSmallBusinessTraining.com , the Small Business Center and Chamber of Commerce training resource in NC . Special thanks to Pat Howlett and www.BeTheGorilla.com , http://www.hyer.comGreg Hyer and Revonda Lowery for many of the contributions.

Resources for the Google Analytics and Google Adwords Express class
Compiled by Martin Brossman and Greg Hyer

General Google Help
https://support.google.com/

Link to Google Analytics:
https://www.google.com/analytics/

Google Webmasters – Support, Learn, Connect & Search Console …
https://www.google.com/webmasters/

Link to Google Adwords Express
https://www.google.com/adwords/express/

Google Analytics: First Steps
https://youtu.be/lZf3YYkIg8w

Google Analytics Tutorial for Beginners – 2016
https://youtu.be/gLjeIFukhyE

Getting Started with Google Analytics
https://youtu.be/WC3ONXJn9FQ

Linking your Google AdWords and Analytics
https://youtu.be/xwfle8EOrcU

WordPress Jetpack Site-stats: Jetpack is a free WordPress plugin with premium subscription options.
https://wordpress.org/plugins/jetpack/

Info on WordPress Jetpack Stats
WordPress.com Stats
https://jetpack.com/support/wordpress-com-stats/

WordPress Plugin that integrated Google Analytics to your WordPress site and display a summary on your Dashboard: Google Analyticator by SumoMe.com
https://wordpress.org/plugins/google-analyticator/

Understanding your WordPress Jetpack stats
http://www.theblogmarket.co/view-site-stats-jetpack-wordpress/

Adwords Express
Pricing
https://www.google.com/adwords/express/pricing/

How to install Stats and Analytics on your WordPress site with Jetpack
https://jetpack.com/2014/06/18/how-to-install-stats-and-analytics-on-your-wordpress-site-with-jetpack/

View and Understand your WordPress Jetpack Stats
https://jetpack.com/2014/06/18/how-to-install-stats-and-analytics-on-your-wordpress-site-with-jetpack/#2-viewing-stats

Facebook Insights information
https://www.facebook.com/help/search/?q=insights

Introduction to Google Data Studio
https://youtu.be/6FTUpceqWnc

Google Analytics 360 Suite Overview (Enterprise level)
https://youtu.be/CsMUaewfGLg

Adobe analytics web analytics – Fee-based enterprise level analytics and competitor to Google Analytics. Costs about $10k per month
http://www.adobe.com/marketing-cloud/web-analytics.html

Google Trends:

http://www.google.com/trends – Google Trends: learn what is popular or being searched the most on Google.

Google Rankbrain:

Alphabet Inc. Demonstrates The Power of AI
http://www.fool.com/investing/general/2016/03/17/alphabet-inc-demonstrates-the-power-of-ai.aspx

What Is Google RankBrain And Why Does It Matter?
http://www.forbes.com/sites/jaysondemers/2015/11/12/what-is-google-rankbrain-and-why-does-it-matter/

Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results
http://searchengineland.com/meet-rankbrain-google-search-results-234386

FAQ: All About The New Google RankBrain Algorithm
http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440

Search Engine Optimizations resources:

https://kwfinder.com/ – No sign-in very comprehensive!
http://www.wordpot.com/ – Good basic Keyword – No signing  required
http://tools.seobook.com/keyword-tools/seobook/ – Good basic Keyword – No signing  required
http://www.keywordeye.com/free/ – Good free and paid version with a signing required.
Select New / Keyword / Search Volume Desc / then Run Report. It will display a Keywords 1st but select Grid View for the best info.
http://www.wordtracker.com/?roia=!YzY5OQBVAAAZVkEAAjG8 – Limited but you get a list as a intro with no sign-in to start.

Google requires a you sign up for ads to get full access:
https://adwords.google.com/select/KeywordToolExternal

How do I use the Free Google Keyword Tool?
by Martin Brossman and Andrew Hill
Video: http://www.youtube.com/watch?v=HY36dDuVMM4

http://www.wordpot.com/ – Another Keyword finder

http://freekeywords.wordtracker.com/ – A free version of the paid WordTracker tool.

http://www.alexa.com/ – Important tool for knowing your websites ranking and how well it is doing in Web presence. Look up your site and/or your top competition.

http://www.backlinkwatch.com/ – Useful tool to see what links go into a website ( backlinks) and from where. Note: annoying popup may appear when you start, just click “close this thing :p”.

http://www.cherrypickersoftware.com – A competitive analysis tool (will ask for your email and it their list generating tool.

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx – Tool from Microsoft for “Commercial Intent” analysis

http://www.spyfu.com/  Search Marketing Research & Tracking | SpyFu SEM Tools – See what they are spending on PPC

While on Google after searching a topic scroll to the bottom and see what Google says for
“Searches related to” then create content related to your field or business

http://www.Copyscape.com – To determine if someone is copying your content.

http://images.google.com – To determine if someone has using your images.

Reputation/Alert tools (as explained in class)

http://www.google.com/alerts – Use quotes to seem when something is indexed by Google

http://topsy.com/ – Another alert program (as explained in class)

http://socialmention.com – A manual alert version

http://trackur.com – A quality paid alert version

Pingoat.netPingomatic.com and/or Pingler.com – Pinging tools (explained in class how to correctly use).

Google Webmaster Central:
http://www.google.com/webmasters/

How Google Crawls (googlebot) a website Click here to read

Microsoft Keyword Forecast – Use this tool

See how competitive your site already is in the search engines – Use this tool

GoRank’s Related Keyword Lookup tool – Use this tool

A Page Rank Checker:
http://www.prchecker.info

Free to analyze your website:
http://analyze.websiteoptimization.com

Spyfu.com – Competitive Intelligence (enter a domain name or key phrase) – Use this tool

Google Trends – Use this tool

Check the History of a Domain name – Use this tool

The Wayback Machine (tracks a websites life) – Use this tool

Directory Sites:

http://www.google.com/places – Make sure your business is listed in Google’s own free business listing

http://getlisted.org/ – Way to see if your business is listed on Google, Yahoo, etc.

http://www.expressupdateusa.com/home.aspx – A core directory, used by Info USA (mentioned in the classes).

Web and Reputation tracking tools:

http://www.google.com/alerts – When Google finds or re-finds you or your website it lets you know in an email.

http://www.socialmention.com/alerts/ – When you our your business shows up on Social Media, sent to your email.

http://www.trackur.com – Powerful and affordable reputation management website that lets you know how you or your business is being talked about on-line.  See the 15 day trial.

Press Releases on-line:

http://PRLog.com – Quality Affordable Targeted Press Releases

http://prweb.com – Another Press release service

http://pressreleasepoint.com/ – Free press release distribution center.

Local Discount sites (paid and free):

http://livingsocial.com -Local Coupon

http://savecity.com -Local Coupon

http://www.groupon.com/ – Top Local Coupon (most popular)

http://www.FourSquare.com – Highly Social, free to just join and companies can create a discount coupon.

Other

http://whatismyipaddress.com/ – Show where you are logging in form Google or the Internet perspective. Google uses this data to provide local content.

http://www.copyscape.com/ – To make sure your work is not being stolen on the web and find out if there is a duplicate of your content.

Understanding Geolocation:
http://www.pcworld.com/article/192803/geolocation_101_how_it_works_the_apps_and_your_privacy.html

Privacy and My Location with Google Maps:
http://maps.google.com/support/bin/answer.py?hl=en&answer=153807

http://www.compete.com/ A powerful free tool to see how your website completes with other businesses.

If you are considering buying a domain from someone make sure to look it up in these sites first:

1st just search it on Google.com

www.archive.org – “To see how it had been used in the past.”

www.upname.com – “UpName is a domain name search engine and comparison shopping site.”

If you find this useful let Martin know on Facebook: http://facebook.com/martinwbrossman where you can find useful tips and upcoming events.

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Find out about all Martin Brossman’s Training for Small Business Centers and Chambers of Commerce at:
http://www.ncsmallbusinesstraining.com or Martin’s Business resources on Social Media, Business Networking, Reputation Management, Linkedin and Social Networking at http://www.ProNetworkingOnLine.com

If you have comments of what you like, suggestions or want to be on our mailing list let us know: martin@coachingsupport.com or call (919) 847-4757

Martin can also be reached at: 919 847 4757 and 4441 Six Forks Rd. Raleigh NC 27612

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