Shop Local – Buy Local – Invest Local
to gain more business for you and your area
Developed and taught by Martin Brossman
Learn how to generate a dynamic Shop Local strategy to help your business, your town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers. This is where the New Media—on the air —connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.
Major topics of the seminar include:
▪ Maximizing the attracting power of smart phones and tablets used by prospective customers, to draw them into your business.
▪ Understanding effective ways of investing your time, attention and money that help your own business and community.
▪ Using the right combination of marketing, web directories and social media to multiply your marketing efforts
▪ Integrating the mission of the town with the individual mission of each business to make your area a true destination for outside visitors to spend more money in your area.
It can be taught in a classroom setting or a computer lab (hands-on) class. Participants for the hands-on class are required to establish a Google email account (gmail) in advance.
Call Colleen Gray to schedule the class: (919) 858-6122 – or email her.
John talks about what it means to his family when people buy local at Sola Coffee Shop in Raleigh NC:
Example of a Pinterest Board to support Shop Local