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Core Curriculum for Small Businesses by Martin Brossman & Associates, LLC

Fall 2024/Spring 2025 – Listing of the top Small Business Training
offered by Martin Brossman & Associates, LLC

What people say about working with Martin Brossman & Associates LLC https://youtube.com/playlist?list=PLF_wpIRqZTytYKFEjzpaxV8zJlBT-7d0Q

Tips for SBC Directors for getting more participants in their training classes and in their one-on-one counseling: https://youtu.be/f5d7SA1mpDk

We are open to combining and extending classes! Additionally, we offer one-on-one guest counseling on any of these topics.

Contact Information: To reach me, please contact my assistant, Colleen Gray, at colleen@martinbrossman.com, or call her directly at 919-847-4757, select option #1 (please leave your email if Colleen does not answer).

AI Training – Our Most In-Demand Training!

Unlock the Power of Artificial Intelligence to Supercharge Your Small Business Operations and Marketing Success: AI-Powered Business Class for Small Business Owners
Developed by: Martin Brossman and Dr. Justin Rose
Are you a small business owner looking to level up your game and stay ahead in today’s fast-paced digital landscape? Do you find yourself struggling to keep up with the latest trends in business operations and marketing? Look no further! Our AI-Powered Business Class is here to equip you with the knowledge and skills you need to harness the life-changing potential of AI tools.
Click here for the complete course write-up.

NEW FOR 2024!

Lunch-N-Learn – How Free AI Tools Can Help Small Business Owners
(Often offered as a Lunch-n-Learn with “Unlock the Power of Artificial Intelligence to Supercharge Your Small Business Operations and Marketing Success,” delivered in the evening of the same day.)

AI-Powered Business Solutions Certificate for Small Business Owners
How to get greater results with the free AI systems: Fundamentals of Prompt Engineering — Developed by: Dr. Justin Rose and Martin Brossman
See the full course write-up: https://www.ncsmallbusinesstraining.com/ai-powered-business-solutions-certificate-for-small-business-owners/

Explore the Power of AI for Your Small Business or Non-Profit
Join us for a 2-hour Webinar or In-Person Seminar. Curious about AI but not sure where to start? This beginner-friendly workshop will demystify AI and show you how to harness its power. Click here for the full course write-up.

How to Maximize free AI Tools for Small Business Owners
Maximize AI’s potential with our Prompt Engineering mini-course, covering all major free AI chatbots for marketing and business success. Safely and effectively use AI to reduce risks and enhance results with expert-led training. Click here to see the full course description.

Implementing AI Solutions: Practical Training for Small Business Owners
Join us for “Implementing AI Solutions: Practical training on how small businesses can implement AI solutions for customer service” (e.g., chatbots), sales processes, and operations.
Click here for the full course write-up.

How to Use AI for Your Small Business Operations and Marketing
Join us for this 2-hour Webinar or In-Person Seminar. This AI-Powered Business Class provides small business owners with expert instruction on the free and low-cost AI-powered tools they need to utilize AI effectively. With a focus on practical implementation, this class empowers participants to optimize their operations, make informed decisions, and gain a competitive edge while keeping their budgets in check. Click here for the full course write-up.

Graphic and Image Generation for Small Business Owners

Using Free App Canva To Create Powerful Marketing Across Digital and Traditional Platforms
(Including the new AI components in Canva) Developed by: Martin Brossman and Dr. Justin Rose – See the full write-up here: https://www.ncsmallbusinesstraining.com/using-free-canva-to-develop-marketing-and-social-media-content-online-and-offline/

Using Free Canva & Microsoft Designer to Develop Marketing and Social Media Content Online and Offline. Elevate your marketing and social media content creation with Microsoft Designer and Canva’s free tools, enhanced by AI integration. Join Martin Brossman and Dr. Justin Rose to learn how to produce professional-quality designs effortlessly, even with minimal experience. Click here for the full description.

Using the Free Levels of Microsoft Designer & Canva Graphic Design Tools, Along with AI Integration. Microsoft is directly competing with Canva, offering AI-powered graphic tools. Developed by Martin Brossman and Dr. Justin Rose. See the full course write-up here:
https://www.ncsmallbusinesstraining.com/using-free-microsoft-designer-canva-to-develop-marketing-and-social-media-content-online/

Updated Top Marketing Series Programs

Maximize Business Success: Results-Driven Marketing, Six-Part Certificate Program

Transform Your Business: Learn Proven Marketing Strategies Without Breaking the Bank!
Developed by Martin Brossman & Associates, with over 15 years of small business training experience. Powered by Martin’s innovative ‘Aikido of Marketing™’ approach. Each stand-alone class or full series (12 hours total) empowers you to thrive. Contact us for in-person options! See the full course write-up here:
https://www.ncsmallbusinesstraining.com/results-driven-small-business-marketing/

A 4-Part Certificate Program – Results-Driven Social Media & Web Marketing for Small Business Owners (Available as a series or as individual classes.) Each in-person class is 2 hours for a total of 8 hours. Contact us for the Webinar Version. Click here to see the full write-up

Getting Down to Business Basics Series Using Social Media
Popular, practical, hands-on, step-by-step, how-to, webinar-based courses from the instructor and small business consultant Jeanne Munoz on your choice of the following topics: Instagram for Business Series, Content Marketing, Utilizing Google Applications for Business, Understanding Instagram Reels, and Facebook Business Pages. Participants can earn certificates of completion.
Click here to see the full write-up

NEW: Digital Marketing Certificate Program for Small Business Owners
Developed by Martin Brossman & Associates, LLC

Introducing Version 2.0, Co-developed by Martin Brossman & Dr. Justin Rose.
Choose Your Format:

– Version 1: 4 sessions over 4 weeks, starting with a full-day in-person class followed by three 2-hour Zoom sessions.
– Version 2: 6 sessions over 6 weeks, with the first and last classes in-person and the 4 middle sessions via Zoom.

To earn a certificate, active camera participation is mandatory during all Zoom classes. Full training details are available upon request. https://www.ncsmallbusinesstraining.com/digital-marketing-for-small-business-owners-certificate-series/

Networking, Referral Marketing, & Relationship Marketing

Relationship Marketing: The Ground Game for Small Business Owners
A structured way to gain more customers from direct referrals and create more satisfied existing customers. Click here to see the full write-up (Copies of my Relationship Marketing book can be included if there are sponsors for this event).

It’s Raining Referrals!! How to Get More Referrals From Your Existing and Future Customers: Discover the magic formula for collecting way more happy customers than you can currently imagine.
Click here to see the full write-up (Copies of my Relationship Marketing book can be included if there are sponsors for this event).

“Stone Soup” Strategy: Boost Your Business Without Spending a Penny on Marketing
See the full course write-up here: https://www.ncsmallbusinesstraining.com/stone-soup-gaining-more-business-with-zero-marketing-budget/

Getting the Most out of Apps & Application Programs

Microsoft Workspace and Copilot 2024
Unlock the full potential of Office 365. This two-hour course, developed by Martin Brossman and Dr. Justin Rose, empowers participants to enhance their productivity and collaboration using Copilot, an AI-powered assistant, across Word, Excel, PowerPoint, Outlook, and Teams.
See full write-up of the training.

Get the Most Out of Free Google Applications and Resources to Run and Market Your Business
Maximize the power of Google’s free applications to elevate your business operations and marketing strategies. This comprehensive course is designed to help small business owners seamlessly integrate Google tools, from Google Drive to Google Business Profile and YouTube, to improve efficiency, collaboration, and customer engagement.
Click here to see the full write-up of the training.

Maximizing Google’s Free Apps, Tools, and AI for Greater Business Success
Unlock your business’ potential using Google’s Free Apps, Tools, and AI. Join Martin Brossman and Dr. Justin Rose to master Google’s free tools and AI integration for enhanced productivity and growth. Empower your small business to thrive in the digital age with practical strategies and expert guidance.
Click here to see the full description.

Marketing with Video, Photography, YouTube & Podcasting

Marketing with Video, Photography, Webinars, and Podcasts

New: YouTube and Video Marketing for Small Business Owners
Master YouTube for Business in just 2 hours! In-person only. Learn channel setup, revenue generation, and online presence building. Create quality videos using smartphone tech and affordable tools. Get tips on promotion and optimization for maximum engagement.

New: YouTube Academy for Small Business Owners Certificate Program
Full-Day In-Person YouTube & Video Training for Small Business Owners. Earn a Certificate of Completion. Developed by Martin Brossman, Charles Register & Dr. Justin Rose. Must Complete All Classes for Certificate. Full course write-up: https://www.ncsmallbusinesstraining.com/youtube-academy-for-small-business-owners-certificate-program/  

Announcing: 3-Part YouTube Training for Small Business Owners by Martin Brossman, Charles Register, and Jeanne Munoz. Essential guidance for starting and succeeding on YouTube. Preferably offered as in-person training. Click here for full write-up

Unlock Success with 6-Part YouTube & Video Training for Small Businesses by Martin Brossman, Charles Register, and Dr. Justin Rose. Dive deep with homework assignments and earn a Certificate of Completion. Designed exclusively for Webinar format. Click here for the full write-up.

Master Visual Marketing: Create Compelling Photos & Videos with Your Smartphone to Boost Business. Developed by Martin Brossman, Jeanne Munoz, and Charles Register. Learn composition, lighting, and sound techniques on a budget. Discover smartphone features for creating quality content. Explore editing tools and distribution channels. Walk away with an action checklist for maximum results. 
Click here to see the full write-up
See our video: Getting more Business with Video Using your Smartphone with Martin Brossman and Charles Register

Master Smartphone Video Editing: iPhone & Android. 2-hour Webinar or In-Person Training for Busy Business Owners. Learn to edit videos on your smartphone using free apps. Gain basic skills in cutting, editing, transitions, titles, and more. Requirement: Bring your smartphone and ensure good quality signal or WiFi for app downloads.

Unlock Customer Connections: Live Streaming and Video Conferencing Essentials. Join our 2-hour webinar or in-person session. Discover new post-pandemic business models, emphasizing live streaming and video conferencing. Learn to leverage your online presence effectively, even on a budget. Gain techniques for impactful video marketing and customer relationship building. Developed and taught by Martin Brossman and Jeanne Munoz.

Introducing: Easy Steps to Podcasting – Your Own Web-Based Radio Show for Business! Learn the basics of podcasting from your smartphone. Broadcast your message globally on platforms like iTunes, Google Podcasts, and Spotify. This class covers both audio and video podcasting. Link to the full class write-up with videos: https://www.ncsmallbusinesstraining.com/easy-steps-to-podcasting-your-own-web-based-radio-show-for-business-owners/

Podcast Editing Workshop: Hands-On with Audacity. Join our 2-hour Webinar or In-Person session. Learn to edit your podcast using the popular and free Audacity software. Master basics like integrating music, working with audio files, volume control, and more. Interface with podcast hosting services. Audacity is free and runs on various operating systems.

Enhancing your Chamber of Commerce Experience

Two trainings, one designed as a Lunch-n-Learn and the other as a follow-up evening training to complement the Lunch-n-Learn training.

1.5-Hour Lunch-n-Learn: “Maximizing Your Chamber Membership for Business Growth”
Join us for an engaging 1.5 hr Lunch-n-Learn designed for Small Town Chambers of Commerce members who want to elevate their business networking and leverage their membership more effectively. Presented by Martin Brossman – See the full course write-up here:
https://www.ncsmallbusinesstraining.com/maximizing-your-chamber-membership-for-business-growth/

2-Hour Training: “Getting More Referrals and Clients with your Chamber of Commerce Experience”
This comprehensive 2-hour training is tailored for members of the Small Town Chambers of Commerce who are ready to engage with and benefit from their membership more deeply. Presented by Martin Brossman – See the full course write-up here:
https://www.ncsmallbusinesstraining.com/getting-more-referrals-and-clients-with-your-chamber-of-commerce-experience/

Both sessions are structured to provide actionable insights and foster an environment of mutual benefit through community engagement and networking with your Chamber.

Directories, Your Reputation Online, and Hashtags 

NEW 2024: Getting more Business from Directories and Digital Assistants by Martin Brossman & Associates LLC – See the full course write-up:

Unlock Your Business’ Potential with Google Business Profile! Join Martin Brossman and Denise Watkins for a Lunch-and-Learn or 2-hour workshop. Learn how to maximize your listing’s impact, equivalent to a ¼ page ad in a print directory. Discover optimization techniques, utilize features like photos and video, and learn how to manage reviews effectively. Transform your profile into your primary online presence, even without having a website. See our video, Maximizing your Google Business Profile for Small Businesses with Martin Brossman & Associates LLC

Maximizing Hashtags 4 Your Business Join us for a Lunch-n-Learn (1.5 hrs.)
Are you getting the best possible results from your hashtags? Learn tips and tricks for effective use and avoid misuse that could damage your reputation. See more about this course here

Mastering Reviews: Boost Your Business with 5-Stars and Handle 1-Star Feedback Effectively! Join our 2-hour webinar or in-person session. Learn to attract more positive reviews and successfully handle complaints for increased business. See the full course write-up here

New: Get Your Small Business Found via Buyers’ Voice Search Device – Customers who are searching for small business products and services have significantly transitioned from typing in a search bar to voice-activated searches using intelligent digital assistant devices. Learn what it takes for your business to be found by Siri, Alexa, Google Assistant, or other Internet of Things (loT) devices to ensure you maintain your share of the market.

Updated: What is Your Digital First Impression Online, and Why is It Important?
Click here to see the full write-up

Industry- & Business-Specific Training

Marketing for Artists Series – A series of 2-hour Webinars  (Contact us for a modified in-person version). Developed and taught by Martin Brossman, Jeanne Munoz, and Dr. Justin Rose –
Click here to see the full write-up

Greater Success & Profit for Your Brick and Mortar Business
Unlock the potential of your physical store with our comprehensive course designed to increase foot traffic, optimize customer experience, and enhance profitability in the digital age. Learn actionable strategies to attract and retain customers, create a thriving business culture, and maintain a competitive edge through expert insights and practical tips. Click here to see the full write-up

Our Money Series

Make Money Online While You Sleep, but you have to be awake to start! The Internet can work for you, making money 24 hours a day, seven days a week.  While attending this seminar, you will discover multiple ways to make money online, some of which have nothing to do with selling tangible products. We will explore your selling options, including products and more. You will leave this training with an understanding of the various real-world ways people are generating income online with minimal hands-on action. 

Show Me the Money – Crowdfunding and Other Creative Ways to Get Money for Small Businesses Crowdfunding is one of many new creative ways of securing funding for small businesses. This class demystifies crowdfunding and other innovative ways to finance small businesses today, all with a lower barrier to entry. Click here to see the full write-up.

“How to Bill & Collect for Your Small Business Services”
Mastering Billing & Collection: Secure Your Payments and Maintain Client Relationships. (Updated Summer 2024)
This course teaches small business owners effective billing and collection practices to ensure they are adequately compensated while maintaining strong client relationships. Through interactive sessions, participants will learn to communicate their value, manage invoices, and implement practical tools for smooth payment processing. See full write-up of this training.

Empowering Small Businesses: Unlocking the World of Bitcoin, Blockchain, Cryptocurrency, and Non-Fungible Tokens. Join us for a 3-hour in-person and 2-hour webinar training. Learn how to accept cryptocurrency, explore possibilities and risks, and understand the resources needed to become your own bank. Discover benefits like charge-back prevention and the option for loans against cryptocurrency. Don’t miss this comprehensive training!

The Developers:
Martin Brossman – https://www.linkedin.com/in/martinbrossman/  
Noah Boswell – https://www.linkedin.com/in/noahboswell/ 
Dana Gower – https://www.linkedin.com/in/danagower/

Communications, Customer Service and Conflict Resolution

Mastering Multimodal Customer Communications: A Blueprint for Small Business Success for Small Business Owners – We have more ways to communicate then ever before, text, phone, social media, chatbots and more. Enhance your customer interactions with our “Mastering Multimodal Customer Communications” course, designed for small business owners. In just two hours, learn to effectively use various communication platforms to exceed modern consumer expectations for personalized and responsive service. Click here for the full course description.

Embracing Conflict – Transforming Conflict into Enhanced Relationships for Small Business Owners
“Embracing Conflict – Transforming Conflict into Enhanced Relationships for Small Business Owners” teaches small business owners how to turn conflicts into opportunities for building stronger customer relationships. Led by Martin Brossman, this course provides practical techniques for managing complaints, redirecting anger, and aligning customer service with business vision.
Click this link to see the full course description.

Enhancing Customer Service and Positive Reviews in a Customer-Empowered World for Small Business Owners
Unlock the secrets to exceptional customer service and glowing online reviews with Martin Brossman in “Enhancing Customer Service and Positive Reviews in a Customer-Empowered World for Business Owners.” Transform your business with practical strategies, real-life examples, and actionable advice designed to build strong customer relationships and a stellar reputation.
Click this link for the full course description

Speaking that Inspires, Leads, and Convinces: for Business Owners
This unique public speaking training is for speaking in front of a group, both in-person and on video. Learn powerful techniques to grab the attention and respect of an audience either in person or online. Learn how to speak with authority, which enhances your leadership ability and management effectiveness. Developed by Martin Brossman & Associates LLC with over 20 years of experience.
Click this link for the full description.

Social Media and Digital Marketing

How to Get Better Customers, Make More Money & Stay Competitive
This comprehensive course is designed to attract better customers, increase profitability, and maintain a competitive edge. Developed by renowned experts Martin Brossman and Dr. Justin Rose, this training offers practical strategies, real-life examples, and actionable advice to refine your business approach and achieve sustainable growth. Click here to see the full course write-up.

Advanced-Data Analysis with Social Media Platforms using AI for Small Business Owners
Utilize social media data to transform your business decisions. Learn to extract insights from Facebook, Instagram, and YouTube, and explore data collection techniques and ethical practices. Master scraping Instagram data, analyzing image content, and combining language and vision models. Equip yourself to make informed choices and elevate your small business strategies.
Click this link to see the full description.

How to Make an Impact with Social Media for Your Business – Join our 2-hour In-Person Seminar. Discover how customers engage with businesses online. Learn tips and tactics to leverage social media wisely and productively. Understand platform differences and harness the power of Facebook and Instagram for effective promotion. Developed & taught by Martin Brossman & Associates, LLC

New! – Understanding Instagram Reels – 2-Hour In-Person or Webinar – Learn how to use Instagram Reels with our step-by-step demonstrations and instructions for capturing and creating various types of Reels to build success for your business. Click here to see the full write-up

Updated! Wild Success in 2024: Trends and Tips for Your  Business – Join our 1- or 1.5-hour Lunch-N-Learn, 2-hour In-Person Training, or 2-hour Webinar. Discover key digital marketing trends to engage and retain customers, boost traffic, leads, and revenue. Gain actionable insights for a competitive edge with minimal marketing investment. Developed and taught by Martin Brossman & Jeanne Munoz.

Breaking News! What’s New with Instagram and Facebook That Your Business Needs to Know – Join us to learn how to effectively use all the new features that social media platforms offer and how to optimize your use. Participants will receive a checklist for both Facebook & Instagram to increase their business success. Developed and taught by Martin Brossman and Jeanne Munoz.  Click here for more on this course

Updated: An Introduction to Ads on Facebook and Google – By Martin Brossman & Colleen Gray – 2-hour Webinar or In-Person. Discover where to start with Facebook and Google Ads while spending the least amount of money. Click here for the full course write-up.

Websites, Chatbots & Content Marketing

Updated! Creating Landing Pages to Drive Business—Your One-Page Website—2-hour Webinar or In-Person. Now more than ever, having a place online to convert sales for your business is imperative. Landing pages are single, stand-alone web pages designed to accomplish one specific task. Generate new customer leads and sales by creating a landing page for your business! You’ll be landing page-savvy after this training! Click here to see the full course write-up.

Updated! Easy Online Web Design and Marketing: Build a Website that Works for Your Business! Join our training to discover how to manage your website affordably and effectively. Learn key components for driving customer traffic and supporting your business. Gain insights into the tools that are necessary for website creation and maintenance. Click here for the full course write-up.

Updated! Content That Convinces: Moving Your Audience to Take Action and Convert
2-hr webinar or in-person. More people than ever are online, actively searching for and consuming content. Recent surveys indicate that Internet traffic has increased by over 40%. Is your business optimizing its opportunity to connect with current and potential customers? Developed and taught by Martin Brossman and Jeanne Munoz. Click here for the full course write-up.

New: Your Customers Expect Personalized Communication – Are You Prepared? (2 hr) Personalized marketing is the new marketing. Today’s customers are demanding instant, tailored communication. Are you leveraging conversational marketing tools to meet their expectations? Discover messaging, SMS, chatbots, and winning strategies to convert leads and create loyal fans. Elevate your approach and drive results!

Business Productivity and Effectiveness

Maximizing Free Google Apps & Tools for Greater Business Success – Updated! 2-hour webinar or In-Person. Developed by Martin Brossman & Jeanne Munoz. Are you getting the most out of the available free Google resources to run, market, and expand your business?  This training offers the ones you need to know and how to get started. More details about this Google Training: https://www.ncsmallbusinesstraining.com/maximizing-google-free-apps-tools-for-greater-business-success/  

Getting the Most Out of Mobile Apps to Run & Manage Your Business and Life – 2-hour Webinar or In-Person. Are you getting the most out of your mobile for your business?  This seminar will teach you the top mobile apps to be more productive in your business, communicate and reach your customers with mobile, and use effective marketing and advertising on your mobile device. You will learn tools for running, maintaining, and marketing your business and your life. Most of the apps include a free or low-cost version. Developed by Martin Brossman and Jeanne Munoz

AI-Specific Training and Other Training Courses Now Updated to Include AI (2024)

Click on the link below to see the full write-up for any of these courses:

If you don’t see a class you want, please have Colleen schedule a time for us to discuss it. We are your one-stop-shop for Digital Marketing Training, with over 18 years of experience helping businesses with little or no marketing budget to succeed. 

If you have other suggestions or want to schedule one of these trainings, please contact Colleen Gray at colleen@martinbrossman.com,  or call her directly at 919-847-4757, select option #1 (please leave your email if Colleen does not answer).

Updated: 7/21/2024 2:32 PM – MA