Header

Content That Convinces: Mastering the Skill of Attracting Your Best Customers

Updated 2024: Description: Content That Convinces: Mastering the Skill of Attracting Your Best Customers 

Developed by Martin Brossman, Dr. Justin Rose&  and Jeanne Munoz

A comprehensive training course designed to help you craft compelling content that resonates with your target audience and drives business success. In today’s digital landscape, creating content that stands out and attracts your best customers is crucial. This course provides practical strategies and tools to help you master the art of content creation. Whether you’re new to digital marketing or looking to refine your skills, this course offers valuable insights tailored to small business needs.

What You’ll Learn:

– Understanding Your Audience: Define and analyze your customer personas to create targeted content that addresses their needs and interests.
– Crafting Compelling Content: Learn techniques to write engaging and persuasive content that captures attention and builds trust.
– Leveraging Different Platforms: Discover how to utilize various social media platforms and digital tools effectively to reach and engage your audience.
– Building a Content Strategy: Develop a strategic content plan that aligns with your business goals and ensures consistent and impactful messaging.
Tailoring your content: Contact the work for the different phases of your customer’s journey, deepening trust for greater referrals.
– Optimizing for SEO: Understand the basics of SEO to ensure your content is discoverable and ranks well on search engines.

Time: 2hr Webinar and 2 to 3 hr in-person training. 

Who Should Enroll:

This course is ideal for small business owners, entrepreneurs, marketers, and anyone looking to improve their content marketing skills. No prior experience is necessary, making it accessible for beginners and valuable for seasoned professionals seeking to enhance their content creation strategies.

To schedule this training, contact Colleen Gray Colleen@MartinBrossman.com 

Return to the full course listing.