How Small Business Can Leverage the Cloud to be More Effective in Marketing

May 27th, 2013 | Posted by martinbrossman in Entrepreneurship Training

Paper Man with Cloud Computing Bubble

How Small Business Can Leverage the Cloud to be More Effective in Marketing
An introduction to cloud-based (Web-based) computing tools

Cloud-based computing, which allows you to share files and applications over the internet, provides a high level of accessibility that frees the small business owner from a fixed workstation environment. Cloud service options include highly flexible, very secure data storage and manipulation.  Some of the popular data sharing/processing/storage services are Dropbox, Salesforce and Evernote, among a wide variety of cloud-based services we will introduce. These free and low cost Web-based resources are accessible from your desktop, tablet or smart phone.

This training will include:

  • How to use team sharing of information
  • How cloud resources allow you to enhance customer relationships, inprove your marketing effort.
  • How to be able to access data in front of your customer
  • How to establish security for your Web-based services
  • You will come away with a broad knowledge of cloud-driven tools for reducing costs and increasing efficiency in your small business.
  1. Learning Objectives:
    1. Client Server Arch (Introductory information only)
    2. Cloud definition
    3. Mobile App def
    4. Security
    5. File/data sharing
    6. Leveraging cloud resources to increase marketing effectiveness
  2. Course Length: Variable, 3hrs min, can be collated into multiple blocks for greater detail

Can be taught as a 3hr over view or three 3hr classes allowing for more integration or a all day training.
It also can be taught in a classroom setting or a computer lab (hands-on) class. Participants for the hands-on class are required to establish a Google email account (gmail) in advance. 

Call Colleen Gray to schedule the class: (919) 858-6122 – or email her.

Special thanks to Danial Farmer Director of the Small Business Center at Randolph Community College for his input on this class.


You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback.

Loading Facebook Comments ...

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.