By Martin Brossman, Jeanne Munoz & Colleen Gray- NCSmallBusinessTraining.com
See the video (which can be used for marketing) https://youtu.be/i3won0eCndk  

Designed over two days 1-4, 6-9 pm over two days (in person or webinar)

If they come to all four, they get the certificate of completion. 

Concepts to cover:  

Session I: Understanding the right online presence for your business success – The big overview! 

• Who is your customer that brings in your greatest payoff
• Why focus on Social Media and Your Web reputation 
• How the world has changed in marketing (Narrowcasting, not broadcasting, education, not just interruptions) – what are you blocking, and what are you letting in?
• Creating the right “ground game” to support your “web presence”.
• Customers are doing more research before buying, better be there early
• The importance of secondary verification (Reviews) – Quick look at incognito and reviews
• A quick overview of all social platforms – Each Social Platform and its key uses – 
  • Linkedin is B to B and YOUR professional profile. Best where individuals sell the business. 
  • Facebook is B to C and why, Paid and Customer service – They will only see your content if you have content they want to seek out.
  • Twitter – The world, the media and connections. Can search all of it!  Also breaking news both true and false. 
  • Instagram Photos, video, graphics with text (B to B and B to C) Largest age group. Constant new photos. Hashtags important.
  • Pinterest – Photos people want to collect -Boards. 
  • Snapchat – is a communication tool. It is a conversational app.
  • Tik-Tok – a short-form video hosting and engagement service. 
  • YouTube – Video that people would search for.
  • Blogs – content people want; linking makes your website more relevant.
  • Following class is the deep dive. 
• Ongoing compelling stories, information, and education – How to waste time and resources on social by just pushing out your product, ads & announcements. 
• What is your “value proposition” the competitive advantage of your product or service?
• Identifying your customer persona, your business persona (brand), and buyers journey so you are on the right locations with the right content.
• What are your customer personas and what is your brand persona? 
• Mapping out the Buyer’s journey.

Session 2: Understanding the different social media platforms and web locations, so you know which is right for you – Build Your Plan! The Deep Dive! 

• A deep dive into each of the major Social Media Platforms and way to market online – What is the right one for your business including Phase I, 2, 3
• Similarities and differences of all platforms. 
• Terms of operation; what will get you in trouble. 
• Minimizing liability risk. 
• Building your content feed! 
• Social Media Scheduling & Posting Tools – Hootsuite, Buffer
• Building the right marketing plan for your business! 
• Easy and Affordable Websites 

Session 3: Getting ongoing results for social media – Keeping it Going and Growing!

• Building a marketing and social media schedule 
• Plan and policy for Social Media
• Managing it all with a business schedule
• Customer service and creating raving fans.
• Getting more 5 star reviews and dealing with the 1-star ones
• Creating, collecting, and curating relevant content that drives sales
  • Listening to your clients and what they are asking
• Photos and video to drive sales, and live streaming 
  • Stories, Tools for creating your own visuals 
    (Animoto, PicMonkey, Canva, Snagit , Stencil, Giphy)
• Building your content flow! 
• Useful Apps for managing your business

Session 4: Integrating it all and the right use of paid ads online – Using Paid Ads right that work! 

• Fundamentals of Facebook paid ads and Google paid ads
• Analytics on each platform: Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest
• Google Analytics 
• Getting on the directories and how to find out which you need to be on – After, setting up Verified FB, Verified Google Maps, and Yelp, then pay Moz Local
• Staying connected to your Customer – Content. 
• Key items on email marketing and integration
• Anticipating the next market and what your customers will buy next; Building a way to adapt and change.  
• Keeping score – Monitoring your reputation online (Google alerts)
• Team communication and sharing of content. (Drive, Slack)
• Review and graduation! 

To schedule, please contact my assistant Colleen at colleen@martinbrossman.com
If you want to call me, my number is 919-847-4757.
Martin Brossman

Video of Martin Brossman talking about the class: https://youtu.be/9IQuw4q8pZc 

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Marketing write-up for the school to promote:

Results-Driven Social Media & Web Marketing
for Small Business Owners
Presented by Martin Brossman & Jeanne Munoz  

A 2-Day (12 hour) Intensive Program
Attend all 12 hours and receive a Certificate of Completion

Learn how to create, analyze, monitor, and manage the best of social media and discover the web marketing choices that can multiply your results!

Session I: Targeting the right online presence for business success

Session 2: Understanding the major social media platforms 

Session 3: Achieving ongoing positive results from social media 

Session 4:  Maximizing paid ads online, and integrating it all

Time: 1pm to 4pm & 6pm to 9pm over two days