Website Basics for Small Business in the AI World
Website Basics for Small Business in the AI World
developed by Martin Brossman & Dr. Justin Rose
Table of Contents
Course Overview
Customers today aren’t just using traditional search engines—they’re turning to AI tools like ChatGPT, Copilot, Gemini, Perplexity, and others to find products and services. Is your business showing up where it counts?
This practical, beginner-friendly class is designed to help small business owners and entrepreneurs create a clear, credible web presence using free or low-cost tools. Whether you’re starting from scratch or want to ensure your current site is ready for today’s AI-driven digital landscape, this session provides a step-by-step guide to building and strengthening your online foundation.
No tech background required—just bring your business and a willingness to learn.
Learning Objectives
By the end of this class, participants will:
– Understand why AI tools like ChatGPT and Gemini are changing how people find businesses online
– Build or improve a basic business website using free tools (e.g., Google Sites)
– Learn how to write content that AI models can find, understand, and cite
– Begin optimizing their content for both SEO and LLM-powered search
– Leave with an actionable checklist to improve or launch their web presence
Who Should Attend
– Small business owners
– Solopreneurs
– New entrepreneurs preparing to launch
Class Format
- Duration: 1.5 to 2 hours
- Format: In-person or virtual
- Includes demonstrations, live walkthroughs, and a printable checklist
Requirements & Prerequisites - No technical experience required
- Bring your business idea or an existing website (optional)
Created by Martin Brossman & Dr. Justin Rose
Experts in AI integration, small business training, and ethical digital transformation.
Contact Colleen@MartinBrossman.com to schedule this training.
