Working Artist: Marketing & Making More Money for Artists – 4-Part All-Day Workshop (Updated for 2026)

Developed by Martin Brossman & Associates LLC with Martin Brossman & Dr. Justin Rose

Part 1 Title: The Brand of You as an Artist & Premium Positioning

Part 1 — 9:00–11:00 AM: The Brand of You as an Artist & Premium Positioning
Design the “conversation of you as an artist” that attracts higher‑paying collectors. Clarify your artistic point‑of‑view, why‑story, and proof (process, materials, results). Define ideal collector personas and where they discover, evaluate, and buy. Identify premium value drivers (rarity, provenance, narrative, social proof, presentation). Sketch a value ladder (prints → small originals → flagship works → commissions/studio visit experiences) and a gentle price‑transition path for existing clients (we’ll detail tactics in the full materials).
Outcome: A one‑sentence promise, 3 proof points, ideal collector profile, and your first value‑ladder draft.
Break: 11:00–11:10 AM (10 min)

Part 2 Title: Presenting On‑Camera + Content Engine Basics

Part 2 — 11:10 AM–1:10 PM: Presenting On‑Camera + Content Engine Basics
How to show up as a premium artist on video and in content. On‑camera presence (framing, eye line, lighting, clean audio), simple phone kit, and soundcheck script. Three high‑converting artist video archetypes: Process, Story, Placement. Write magnetic hooks, CTAs, and bios; record one 60–90s “About the Work” video. Introduce the One‑Action, Multiple‑Payoffs system (record once → slice to reel/Short, 3 stills, caption set, newsletter blurb, listing copy, and a gallery pitch paragraph).
Outcome: A repeatable video/content checklist + your first reusable “About the Work” asset.
Lunch: 1:10–2:20 PM (1 hr 10 min)

Part 3 Title: Visibility, Demand & Efficient Distribution

Part 3 — 2:20–4:20 PM: Visibility, Demand & Efficient Distribution
Map your channel mix (Instagram, TikTok, YouTube Shorts, email, site/GBP if local) and pick one flagship format. Set weekly metrics (reach, saves, replies, inquiries) and a simple studio‑to‑social workflow that batches capture, edits, and posting. Build a quick portfolio refresh (top 9 works with clear prices/options) and a warm‑outreach script for galleries/designers/collectors. Use AI secondarily to accelerate captions, variations, scheduling notes, and repurposing—never to replace your voice. Create a lightweight tracker for leads, inventory, and commissions.
Outcome: A 30‑day visibility plan, baseline metrics, and a working tracker template.
Break: 4:20–4:30 PM (10 min)

Part 4 Title: Selling Systems, Pricing Progression, Reputation & the 30/60/90 Plan

Part 4 — 4:30–6:30 PM: Selling Systems, Pricing Progression, Reputation & the 30/60/90 Plan
Choose sales lanes (direct, Etsy/Shopify, shows, commissions, galleries) and design bundle offers (original + print + studio visit) aligned to your value ladder. Establish your collector follow‑up cadence (thank‑you, placement photo request, referral ask, limited release invites). Introduce gentle pricing transitions and anchoring so clients move up comfortably over time. Reputation & critics: build a reviews pipeline, gather placement photos/testimonials, and maintain a public compliments log; respond to detractors with a simple A‑I‑R playbook—Acknowledge the concern, Inform with facts/policies, Redirect to a constructive next step; set boundaries, document harassment, and know when to disengage. Use AI (and Google Sheets) to track sentiment, log responses, and automate polite follow‑ups—supporting, not leading. Wrap with a 30/60/90 action plan that locks in milestones for positioning, content, visibility, sales, and reputation health.