WRITE and SELF-PUBLISH YOUR BOOK for Business Owners
Table of Contents
Write, Publish, Profit –WRITE & SELF-PUBLISH YOUR BOOK – for Business Owner
4-Part Live Online Course | No Writing Experience Needed
Presented by Martin Brossman, Richard Grassi & Dr. Justin Rose
Turn Your Knowledge and Entrepreneurial Spirit into a Book — and a Marketing Powerhouse
Part 1: From Idea to Outline
Description: Learn how to define your book’s purpose, audience, and structure. You’ll turn vague ideas into a clear, workable outline using proven techniques, including AI-assisted brainstorming.
Learning Objectives: Clarify your “why” and who your book is for.
- Identify the core message that aligns with your business or brand
- Create a chapter-by-chapter outline
- Use AI tools to develop structure and chapter content ideas
Part 2: Write with Purpose (and AI Help)
Description: Overcome writer’s block and start generating quality content quickly. We’ll show how to co-write with AI while maintaining your voice and credibility, with ethical use at the forefront.
Learning Objectives: Develop a writing habit with accountability tools
- Use AI to generate content, rewrite drafts, and clarify ideas
- Preserve your authentic voice while speeding up the writing process
- Understand copyright, voice, and ethics in AI-assisted writing
Part 3: Self-Publishing Essentials
Description: Get your book professionally formatted, designed, and published without breaking the bank. We’ll cover tools, platforms, and insider tips from a seasoned publisher.
Learning Objectives: Choose the right publishing platform (Amazon KDP, Lulu, IngramSpark, etc.)
- Learn basic formatting and cover design tools
- Understand ISBNs, pricing, and print vs. eBook strategies
- Avoid costly mistakes that first-time authors often make
Part 4: Market Your Book Like a Pro
Description: Learn how to use your book as a marketing asset to boost your brand, gain credibility, and attract leads. Discover smart, low-cost ways to promote and sell your book long after launch.
Learning Objectives: Position your book as a marketing tool, not just a product.
- Use social proof, reviews, and author branding on LinkedIn and more.
- Leverage podcasts, speaking gigs, and press releases.
- Build a long-term strategy for book-based lead generation.
Contact Colleen@MartinBrossman.com to schedule this training.
