Table of Contents
Write, Publish, Profit (WP²)
Write & Self-Publish Your Book – and Turn It into Your Best Marketing Asset
A 4-Part Live Online Course for Business Owners, Professionals & First-Time Authors Presented by Martin Brossman, Richard Grassi & Dr. Justin Rose No writing experience needed. All sessions were held live online.
Turn Your Knowledge and Entrepreneurial Spirit into a Book and a Marketing Powerhouse
More self-published books are being released than ever, and readers, clients, and media now take well-produced independent books seriously. For business owners and professionals, a book is the ultimate credibility builder: it positions you as the authority, warms up prospects before you ever meet, and keeps working for you for years. For first-time authors, today’s tools make publishing more achievable and more affordable than at any time in history.
The challenge isn’t opportunity. It’s knowing the right steps, in the right order, without wasting money on the wrong services. That’s exactly what this course delivers.
Across four live online sessions, you’ll move from idea to outline, to finished draft, to published book, to an ongoing marketing system — guided by three instructors who have done it themselves: a small business success coach and 4-time published author, a multi-genre author and publishing professional with hands-on production experience, and an instructional design and AI expert.
Who this is for: Small business owners, consultants, coaches, speakers, and professionals who want a book that builds their brand, and individuals with a story or expertise to share who want a clear, affordable path to a professionally published book. No writing experience needed.
Support and Resources: After every session, you will receive a link to the slide deck, which includes extra resources and helpful links. During our first class, you will be invited to a dedicated Facebook group for ongoing support from Martin, Richard, and your fellow participants. You will also have access to a custom GPT trained on all our course materials, allowing you to ask questions and get assistance at any time throughout the four-part training.
Part 1: From Idea to Outline
Get clarity about your book’s purpose, reader, and structure — and leave with a working outline.
A book that markets your business (or launches your author career) starts with intentional design, not inspiration. In this session, you’ll define your “why,” identify exactly who your book serves, and shape your expertise into a chapter-by-chapter outline using proven frameworks, including AI-assisted brainstorming that accelerates the process without replacing your thinking.
You will learn how to:
- Clarify your book’s purpose and define your ideal reader
- Identify the core message that aligns with your business, brand, or personal story
- Validate your topic and positioning before you write a word
- Build a chapter-by-chapter outline you can actually write from
- Use AI tools to brainstorm structure and chapter content ideas
Part 2: Write with Purpose (and AI Help)
Beat writer’s block, build a writing habit, and co-write with AI ethically and in your own voice.
This is where many book projects stall. And where AI, when used responsibly, improves everything. You’ll learn a practical system for producing quality content quickly: developing a sustainable writing habit, using AI to draft, rewrite, and clarify while your voice and judgment stay in charge, and navigating the rules that now matter, including platform AI-disclosure requirements and copyright fundamentals.
You will learn how to:
- Build a consistent writing habit with accountability tools
- Use AI to generate content, rewrite drafts, and sharpen ideas without sounding generic
- Preserve your authentic voice while dramatically speeding up the writing process
- Understand copyright, originality, and the current AI-disclosure rules on major publishing platforms
- Apply ethical guidelines for AI-assisted writing that protect your credibility
Part 3: Self-Publishing Essentials
Publish a professional-quality book without breaking the bank.
Self-publishing has matured into a credible, mainstream path, but the options can overwhelm first-time authors. A seasoned publisher walks you through the modern landscape: choosing among today’s platforms (Amazon KDP, IngramSpark, Lulu, Draft2Digital, and more), distributing beyond Amazon alone, and handling formatting, cover design, ISBNs, and pricing with confidence. You’ll also learn where new authors most often waste money and how to avoid it.
You will learn how to:
- Choose the right publishing platform and distribution strategy for your goals
- Decide which options best suit you (printed books, eBooks, or other formats, such as audiobooks)
- Determine when “wide” distribution makes sense
- Use affordable formatting and cover design tools, and know when to hire help
- Understand ISBNs, pricing strategy, and royalty basics
- Avoid the costly mistakes and predatory services that trap first-time authors
Part 4: Market Your Book Like a Pro
Turn your published book into a long-term engine for credibility, leads, and opportunity.
Most authors stop marketing a month after launch, thereby missing the real payoff. This session shows you how to make your book work for your business for years: building author branding on LinkedIn and beyond, earning reviews and social proof, landing podcast interviews and speaking gigs, and connecting your book to your email list and lead-generation system with tools like QR codes and reader bonuses. You’ll leave with a concrete 90-day action plan.
You will learn how to:
- Position your book as a marketing asset and credibility engine, not just a product
- Build author branding and social proof on LinkedIn and other platforms
- Land podcast interviews, speaking opportunities, and press coverage
- Connect your book to your email list and lead-generation funnel
- Create a sustainable, low-cost, long-term marketing plan, starting with a 90-day roadmap
Why Learn from Us
You’ll be guided by three complementary perspectives: Martin Brossman, a success coach, 4-time published author, and small-business marketing trainer who has taught statewide since 2006; Richard Grassi, a multi-genre author and publishing professional who knows the production side inside and out; and Dr. Justin Rose, who brings instructional design and hands-on AI expertise. Together, they’ve helped business owners and first-time authors turn expertise into published, profitable books.
Format: 4 live online sessions. Practical, interactive, and beginner-friendly. Bring your book idea and leave with a plan.
A Marketing Resource if needed – SHORT VERSION Description (for emails, social posts, and listings)
You have knowledge worth a book. And in today’s market, a book is more than a product. It’s a credibility engine that opens doors to clients, media, podcasts, and speaking opportunities. In this 4-part live online course, a success coach, a seasoned publisher, and an instructional design expert walk you step by step from rough idea to published book to working marketing asset. You’ll learn to outline with proven frameworks, write faster with ethical AI assistance (while keeping your authentic voice), self-publish professionally on today’s platforms, including print, eBook, audiobook, and more, without overspending, and market your book long after launch to generate leads, referrals, and authority. No writing experience required. Leave every session with practical tools you can use immediately.
Contact Colleen@MartinBrossman.com to schedule this training.