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Enhancing and Protecting Your Business Reputation on the Web

May 24th, 2012 | Posted by martinbrossman in Reputation Management Training - (0 Comments)

Reputation Management, Risk Control and Negative Review Resolutions for Small Business Owners

Course Description: 
Having an intentional presence on the web so your content can be reviewed is becoming more and more important to enhance trust in business. Not having a presence on the web can be as bad as having a bad reputation.  Learning how to manage your reputation, enhance it and address problems when they occur is important for entrepreneurs, business owners and employees. This course handles what to do if you have a common name, how to monitor your business, yourself and competition on the web as well as actions to take when problems occur.  It includes personal branding and how to turn negative web comments into a profound competitive advantage.

Learning Objectives:
Course Materials: You will receive and handout with password access for including web based videos.

Who is it for:
For Business Owners and Entrepreneur

Course Length: 3 hr course

Developed by Martin Brossman

Grassroots Social Marketing for Small Business

May 24th, 2012 | Posted by martinbrossman in Marketing Training - (0 Comments)

Leveraging the core 3 competitive advantages a local, small or micro business has over a direct-owned or large company. How to use free and low-cost, on the web and in-person marketing techniques to increase the profitability of your business. Maximizing the effect of Social Validation in Social Media to create a local viral effect.

Developed by Martin Brossman

 

tm – “Grassroots Social Marketing” & “Social Validation”- Martin Brossman and Associates

Small Business Training – Top Classes

May 23rd, 2012 | Posted by martinbrossman in Top Training - (0 Comments)

Most Popular Current Class Topics* offered by Martin Brossman – NCSmallBusinessTraining.com

Growing  Your Business with Social Media–the New Competitive Advantage (Beginning and Advanced)
A basic overview of Facebook, Linkedin, Twitter, YouTube, Google+, Pinterest, blogging and free online directories

Increasing Customer Connections and Profits with Facebook (Basic and Advanced)
Creating a strong Facebook presence and understanding interactive engagement—the new marketing.

Mobile Marketing— Connecting With Customers Who Use Smart Phones and Tablets to Search & Shop
What small business owners need to know about QR codes, Apps , mobile ads and  optimizing their sites to be found.

Customer Service in a Customer-Empowered World
Proven methods for retaining customers and preemptive approaches for avoiding dissatisfied positng of negative reviews online.

Driving Customers to Your Website & Getting Them to Buy (SEO)
Keyword Tools, analytics and search optimization techniques to make your site more effective.

Engaging Your Customer With Online Video, Photos and Podcasts (Audio)
The fundamentals of  using audio and visual  media to capture attention, build your brand, and maximize your Web presence.

Building Your Own Website That’s Easy for Customers to Find (WordPress)
Other classes include Intermediate/Advanced WordPress

Marketing Your Business Using Online Ads & Free Directories
Including paid ads on the web including Google, Facebook and LinkedIn.

Email Marketing in the Age of Inbox Overload
How to set up email marketing, get people to read your emails and take the action to buy.

Using LinkedIn to Drive Revenue for Entrepreneurs,  Business Owners & Sales Professionals
How LinkedIn and other social tools increase sales, shorten the sales cycle and accelerate trust.

Conflict Resolution That Builds More Loyal Customers
Learn how to deal with conflict in person as well as the web quickly in a 24hr=7 day a week world

Twitter –the Surprising Tool for Enhancing Your Business
Using Twitter to build your brand, and generate valuable content to attract Google and your prospects

Blogging and Twitter for Business
Business applications of Twitter, Micro-blogging & Blogs to attract & keep customers

Easy Online Web Design and Web Marketing
Basic info on search engines, social media and internet marketing, with free website options

Easy Steps to eBay for the Novice
Includes PayPal, eBay videos, setting up and researching listings

Beyond Ordinary Business Networking
A workshop in building an online and in-person network of allies through authentic contribution

Overcoming the Fear of Public Speaking
A step-by-step participatory class assisting each student in being effective in public speaking

More complete descriptions and additional classes are on the website: NCSmallBusinessTraining.com .

If you are interested in any of these classes, let your Small Business Center Director know or contact Martin Brossman for possible customized on-site training:  919-847-4757 martin@coachingsupport.com  To register a class and check Martin’s availability for your schedule contact COLLEEN at 919.858-6122  or Colleen@MartinBrossman.com

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