Core Competency in Social Media

August 31st, 2013 | Posted by martinbrossman in multi-class Training

Social media communicationCore Competency in Social Media for Small Business Owners
Finally, a class that goes over all the fundamentals of the top social media platforms in detail for small business owners. Hands-on (laptop required). This class is a total 16hr of training – 4 or 6 sessions that are 3 or 4hr each! This also can be offered in other arrangements, contact us. 

This class fills in the gaps that you never had time to sit down and learn.

We know that building strong and loyal relationships helps a business to get started and to grow. Social media can help in ways that we may have never dreamed were possible.

And, the good news is that it doesn’t take massive sums of marketing dollars to make it effective.  The effective use of social media is a perfect fit for small-business owners and entrepreneurs who usually have little discretionary cash for promoting their businesses, especially in the early days.

This course will provide participants with basic knowledge about a variety of social media tools and will offer strategies for how to use them most effectively:

  • Social media  – Facebook, LinkedIn, Pinterest, Snapchat and Instagram
  • Mobile marketing
  • Free local directories – Yelp, Google Local, Trip Advisor
  • Photography and Video including live streaming

Class time will include the basics of how to set up accounts for these online tools with an intensive focus on how to use these tools most effectively to drive customers to your business and generate revenue.  A how-to reference manual will be included in the registration fee.

Computers are not supplied (unless specified) – you will need to bring a laptop or notebook with you and have a Gmail account.

The course originally developed by Martin Brossman and Deborah Oronzio.


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