Google Hummingbird Training for Small Business Owners
Maximizing the benefit of Google’s Hummingbird Update for Small Business Owners
Google’s Hummingbird algorithm update to its search engine is one of the most profound changes in years. It is a transition from a keyword driven search engine to a mobile natural voice recognition answer engine. You need to know how to optimize your website, reviews, video and social media to maximize your business success with these changes.
This training will explain what you need to do with your website, reviews, mobile platforms and social media to keep attracting the right customers. It will also teach you the pitfalls and how, many of the methods often used in the past, can hurt your business if you keep doing them. We will also go over how the changes are related to semantic search, Google+ author and keywords.
The Hummingbird update helps small business owners be found by mobile and voice activated devices better then before. Understanding how to provide content, video, photos and text that is optimized for Hummingbird is very important. For instance, instead of entering “pizza cary nc” into the Google search box and reading it like a book, the search results (SERP) we are grabbing on Siri (ois) or Google Now (Android) along with asking for them by voice “where can I get gluten free pizza close to my current location?” will result with an exact answer to our query.
The Training was developed by Martin Brossman and Robin Werling. Martin Brossman will bring the latest on this topic that you need to know. He has been a leader in Social Media Marketing for 7 years and written 3 books on the topic along with teaching small businesses how to get real world results since 2006. Robin Werling is an expert on multi-media and optimized content for driving more clients to your business. Robin has been a business owner of several start-ups including a large construction company for over 10 years in FL and has been involved in specialized internet marketing for over 6 years traveling the Eastern Coast. She implemented Google Adwords, Google Analytics, Yahoo Banner Ads and SEO/SEM Paid Advertising, Google Chromebooks and Chromecast. She is Master Certified in Digital Imaging and implemented the Sony NEX line of wifi and app enabled DSLR cameras and camcorders in the Raleigh NC market. She is currently on a project building HTML5 responsive websites and is a Google Preferred Provider via Hearst Digital Media in the Eastern NC market. RobinWerlingHearstMedia@gmail.com – www.SuperMediaGirlHub.com
To schedule contact Colleen Gray today (919) 858-6122 – for Class, Onsite and Individual training.
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