Google Hummingbird Training

Google Hummingbird Training for Small Business Owners

Maximizing the benefit of Google’s Hummingbird Update for Small Business Owners

Google’s Hummingbird algorithm update to its search engine is one of the most profound changes in years. It is a transition from a keyword driven search engine to a mobile natural voice recognition answer engine. You need to know how to optimize your website, reviews, video and social media to maximize your business success with these changes.

This training will explain what you need to do with your website, reviews, mobile platforms and social media to keep attracting the right customers. It will also teach you the pitfalls and how, many of the methods often used in the past, can hurt your business if you keep doing them. We will also go over how the changes are related to semantic search, Google+ author and keywords.

The Hummingbird update helps small business owners be found by mobile and voice activated devices better then before. Understanding how to provide content, video, photos and text that is optimized for Hummingbird is very important. For instance, instead of entering “pizza cary nc” into the Google search box and reading it like a book, the search results (SERP) we are grabbing on Siri (ois) or Google Now (Android) along with asking for them by voice “where can I get gluten free pizza close to my current location?” will result with an exact answer to our query.

The Training was developed by Martin Brossman and Robin Werling. Martin Brossman will bring the latest on this topic that you need to know. He has been a leader in Social Media Marketing for 7 years and written 3 books on the topic along with teaching small businesses how to get real world results since 2006. Robin Werling is an expert on multi-media and optimized content for driving more clients to your business.  Robin has been a business owner of several start-ups including a large construction company for over 10 years in FL  and has been involved in specialized internet marketing for over 6 years traveling the Eastern Coast. She implemented Google Adwords, Google Analytics, Yahoo Banner Ads and SEO/SEM Paid Advertising, Google Chromebooks and Chromecast. She is Master Certified in Digital Imaging and implemented the Sony NEX line of wifi and app enabled DSLR cameras and camcorders in the Raleigh NC market. She is currently on a project building HTML5 responsive websites and is a Google Preferred Provider via Hearst Digital Media in the Eastern NC market. RobinWerlingHearstMedia@gmail.com – www.SuperMediaGirlHub.com
To schedule contact Colleen Gray today (919) 858-6122 – for Class, Onsite and Individual training. 

Gaining the Advantage of using Google+ and Google Local for Business 
Developed and Taught by Martin Brossman

Google Plus not only adds a dynamic social layer to the Google search experience, it also builds authority on the Web that can give a small business an important marketing advantage. This class will outline the best use of Google+ and help you apply the concept of social validation—since Google understands that we now value what others have to say about a product or service more than we value the marketing material in making buying decisions.

You will learn about the important features of Google Plus:

Google Places, the core directory of Google, which has been updated to Google Local and is now integrated with Google+ and Google Pages.

Google Authorship, which allows you to stand out as an expert in your field by tying all your content together, along with your picture and bio.

Google Hangouts, which allows for remote meetings as well as the ability to broadcast live over your own Google YouTube station.

We will help you make the most of Google+ by understanding these valuable tips and tools:

  • Creating a Google page correctly
  • Integrating the right keywords
  •  Having a quick free web video meeting with Google+
  • Scheduling events
  • Holding a live broadcast over YouTube using your G+ account
  • Growing your circles (community of people and influence)
  • How to use Communities and foster useful relationships

This class can be offered as an intro 3hr, full day or three consecutive 3hr classes. It can be taught in a classroom setting or a computer lab (hands-on) class. Participants for the hands-on class are required to establish a Google email account (gmail) in advance.