Courses – SM

Maximizing the Benefit of Google’s Hummingbird Update for Small Business Owners

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Maximizing the benefit of Google’s Hummingbird Update for Small Business Owners Google’s Hummingbird algorithm update to its search engine is one of the most profound changes in years. It is a transition from a keyword driven search engine to a mobile natural voice recognition answer engine. You need to know how to optimize your website, reviews, video and social media to […]

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Linking Into Sales: Using LinkedIn to Support the Sales Cycle

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Your customers want to pre-screen you before they trust you with their hard-earned money. LinkedIn gives them a way to do just that. This class will teach you practical strategies for using the element of pre-screening to gain an unbeatable advantage over your competition. You will learn: How to build a LinkedIn profile that stands

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Facebook for Business II: Turning Your Customers into Your Sales Force

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Prerequisite: Facebook for Business I This course will teach you how to take your revenue-generating strategies to the next level by converting one-time customers into repeat customers, increasing average order size, and making it compelling for your customers to refer their friends to you. Topics included: How to run contests and promotions without violating Facebook

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