Author Archives: martinbrossman

About martinbrossman

Success Coach / Trainer / Author Learn more on my Linkedin Profile: http://linkedin.com/in/martinbrossman or call me at (919) 847-4757
Google Business Profile - Martin Brossman

It’s always a joy to come back to Ocracoke to offer small business training through the Beaufort County Community College Small Business Center and Ocracoke Civic and the Ocracoke Business Association. One of the classes I recently introduced was how to get the most out of free Google apps. For businesses on very limited budgets, Google gives a wide assortment of free tools to manage your business.

 One of these tools I’d like to talk about here is your Google Business Profile and why it is so critical that you update it regularly. Google has changed the name of this free listing from Google My Business to Google Business Profile and you may find both names still used by Google in some places. Your Profile information will also be displayed as your business information on Google Maps.

Imagine someone sitting at home in Raleigh and deciding where to go on Ocracoke in the off-season. There are several places they will look. including the Ocracoke Observer and one of the primary places they look online is the Google Maps listing of businesses to see who’s open and who isn’t. This can mean them choosing to make the trip or not.

 When I arrived the night before my class on March 23 I looked to see what restaurants were still open.  I always like to eat at a new location since I’m also a Google local guide with over 1,500 reviews written. I found two restaurants that looked like they were next to each other that were closing in a half an hour so I went right to them. When I arrived at the first one it clearly looked like they were still in business but were closed. The second one next door that also looked like they were in business was closed too. It would have taken the owners literally 2 minutes to update the app and let someone know if they had to close early or if their times changed. This is what we teach in the class and it is that easy. I then looked up another restaurant and of course, this time called to double-check and they answered and said yes we’re still open, and went there. I’m a big fan of Ocracoke and if I were a new visitor I wouldn’t be as happy. 

Travelers are accustomed to using the Google Maps listing to evaluate places to eat, reading the positive and negative reviews, seeing if the owners cared enough to respond to the reviews, and looking for updates that are on it with new offerings as well as products they might sell online. We covered all this in the class as well.

Then in the morning, I wanted to get breakfast before I left. and I Googled the place I was hoping to go to. Their Google Maps listing said it was temporarily closed.. Luckily someone I was with said that’s not true, they’re open. I then called and confirmed they were open. if they had to temporarily close for some reason during the winter it would have only taken the owner a few minutes to just update this status on Google Maps.

I then notified Google that this restaurant was open and Google changed the status. The fast response I believe occurred because I am a trusted top-level 9 reviewer. Most people would not make this extra effort and will just move on and spend their money elsewhere or just decide too many places are not open and not come at all. Towns that have worked with me have learned how to even get business in the off-season and this is one of the ways. 

Part of the reason businesses don’t use these free services. beyond being very busy, is they often. receive phone calls from people trying to sell them these services and they don’t always realize these calls are a type of scam, they are not from Google.

 With the season just around the corner, please download the Google My Business app  (still the current name for it) and make sure that when you change your hours you simply update Google Maps. It’s money in the bank for you and it’s free. Then as we talked about in the class, you can also put updates of new specials if you have any products you’re selling online and now not just photos but also short videos. Also, continue the updates with the local paper because visitors when they land like to pick these up to find out the latest news.

I want to thank everyone that supported bringing me to the area again. I love your community and how you’re a true model of a small-town helping each other. It means a great deal to me when I can offer training that helps you all get higher-quality customers and business. I look forward to coming back and want to deeply thank the Ocracoke Observer for letting people know about my class. 

Martin Brossman – Success Coach/Trainer Find me online at: http://martinbrossman.com/ Phone 919-608-8157 to schedule time with me. Also, follow Martin’s Small Business Youtube for more tips: https://www.youtube.com/c/SmallBusinessTrainingbyMartinBrossman/featured

Martin Brossman and LinkedIN

Out of 28,500 indexed pages Martin Brossman’s listing show up second showing the power of LinkedIn.

Using LinkedIn to Drive Revenue for Entrepreneurs, Business Owners and Sales Professionals

LinkedIn is one of the most powerful global business networking, connecting and reputation enhancement tools on the web. This course teaches you how to use this powerful tool to: build a global and local business network; enhance your reputation; create networking equity in others that will pay off in the future, and give you a way to gain powerful information about others that they are glad for you to have.   Your customers want to pre-screen you before they trust you with their hard-earned money. LinkedIn gives them a way to do just that. This class will give you practical strategies for using the element of pre-screening to gain an unbeatable advantage over your competition.

You will learn:

  • How to build a LinkedIn profile that stands out to customers and referral partners–an effective customer facing profile that gets results.
  • How to make your profile appear frequently in search results and be found for the terms your customers use to look for you.
  • Rules of engagement: how to appropriately contact prospective customers on LinkedIn and how to communicate on the LinkedIn platform.
  • How to develop relationships inside companies and use them to reach decision-makers.
  • How to enhance your status as an expert in your field.
  • Understanding all the key areas of the LinkedIn profile including the Summary area, rich media content, long post, recommendations, and endorsements.
  • How to effectively use Groups in LinkedIn.

Martin Brossman joined LinkedIn in 2004 and has been offering training in how to use it since 2006. His favorite quote is “just Google my name” and you will see out of the thousands of indexed pages of content, LinkedIn shows up in the top three. In this training you will learn how to effectively use LinkedIn to get real world results.

It can be taught in a classroom setting or a computer lab (hands-on) class. Participants for the hands-on class are required to have an email account they can access from the web.

Call Colleen Gray to schedule the class: (919) 858-6122 – or email her at Colleen@MartinBrossman.com

About Martin Brossman:

Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers throughout the state.

Martin offers customized coaching and training solutions for individuals and groups integrating social media, social networking and reputation management strategies. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. An overview is featured on his website, ProNetworkingOnline.com.

His books, How to Use Hashtags, Linking Into Sales and Social Media for Business, provide guidance and resources for accelerating professional networking and marketing; all

are available at Amazon.com.  A Social Media Management Certificate program is now being offered at NC State Technology Training Solutions in Raleigh NC, developed and taught by Martin Brossman.

Video of Martin Brossman talking about LinkedIn

Contact Colleen Gray to schedule the class: Fill out this contact form to email Colleen directly:

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    Digital-Marketing-TrainingMicroMasters in Digital Marketing SBX 7493 – Certificate Program!
    Spring 2014 – Taught by Martin Brossman

    New media and rapidly changing technologies have revolutionized how we connect customers to products and services. From tablets to smart TV’s, consumers have more access to information than ever. How do you as a marketer or small business owner cut through the clutter and reach your target audience? What content will attract customers and help you stay relevant? Where do you start and how you measure the return? Gain a deeper understanding of digital communications tools. Learn techniques and measures to become more effective in planning and managing digital marketing strategies. Learn how to expand and evaluate your media channels and networks to stay ahead of the competition.

    For Start-up and Existing Businesses
    47.5  hours of total training – Certificate will be received upon completion of the class.
    Time (approx.) 6 – 8:30 p.m. 1/22 to 4/16 and the in-person class on 5/7 5PM to 9PM. for the capstone project presentation (see below for exact times on each date).
    For registration call: 704-330-4223

    NOTE: First ten registered participants will receive a webcam. The course modules are virtual (online), excluding part of the final module, which will be conducted in person on 5/7/2014 from 5 to 9PM


    Upon successful completion of this class, the student will:

    • understand digital marketing and how to successfully use it.
    • understand definitions, tools and marketing issues to generate bottom-line results.
    • be able to design and implement a successful client or business strategy (time, budget, tasks, analysis, etc.).
    • understand search engines and the tools and techniques to increase search engine ranking and overall web presence.
    • understand the pros and cons of building or buying a website.
    • understand the benefits of mobile marketing integration.
    • identify the types of mobile users and their devices.
    • determine the pros and cons of converting a website for mobile phone access.
    • understand the proper, effective use of SMS campaigns.
    • identify current smart phone applications and determine winners for given marketing objectives.
    • recognize the value of videos to enhance your marketing plan.
    • use tools and create polished, informative videos to increase visibility.
    • how to effectively embed video.
    • understand the benefits of online advertising and the use of adwords.
    • understand the basics of pay-per-click (PPC) advertising and analytics.
    • create an effective low-cost online advertising campaign.
    • identify the latest social media marketing tools and online directories.
    • learn about the new role of the traditional website in the age of new media.
    • effectively evaluate social web content.
    • learn which features and tools help maximize your social media presence.


    •  Digital marketing synopsis
    • Grow your business by optimized content and engagement for Google’s new Semantic Search Algorithm – Hummingbird ( including relevant Search Engine Marketing – SEO)
    • Mobile and video marketing
    • Web Analytics and ROI: Understanding what works
    • Social Media Marketing

    Digital Marketing Strategy: Integrating it all (capstone project)


    • none

     Method of Instruction

    • Lecture
    • Class Participation


    • Exam: Yes
    • Demonstration of Skills: Yes
    • Class participation: Yes
    • Survey: Yes

    Online live stream meeting exact dates/times

    #        Day of Week                Date                Start Time              End Time          Hours/Day

    1        Wednesday                 1/22/2014         6:30pm                   8:00pm               1.5

    2        Wednesday                 1/29/2014         6:00pm                   8:30pm               2.5

    3        Wednesday                 2/05/2014         6:00pm                   8:30pm               2.5

    4        Wednesday                 2/19/2014         6:30pm                   8:30pm               2.0

    5        Wednesday                 2/26/2014         6:30pm                   8:30pm               2.0

    6        Wednesday                 3/05/2014         6:00pm                   8:30pm               2.5

    7        Wednesday                 3/12/2014         6:00pm                   8:30pm               2.5

    8        Wednesday                 3/26/2014         6:30pm                   8:30pm               2.0

    9        Wednesday                 4/02/2014         6:30pm                   8:30pm               2.0

    10      Wednesday                 4/09/2014         6:30pm                   8:30pm               2.0

    11      Wednesday                 4/16/2014         6:30pm                   8:30pm               2.0

    From 4/16/2014- 5/6/2014 is time allowed for students to complete their capstone project for presentation on 5/7/2014.

    In Person      Central Campus  Hall Bldg   Room 215 (Presentation of Projects and Certificates)

    12     Wednesday                 5/7/2014             5:00pm                  9:00pm                4.00

    Martin Brossman

    Martin Brossman
    Photo by David Williams dwppc.com

    About the instructor Martin Brossman

    Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers throughout the state. Martin offers customized coaching and training solutions for individuals and groups integrating social media, social networking and reputation management strategies. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. An overview is featured on his website, ProNetworkingOnline.com.

    His recent books, Linking Into Sales and Social Media for Business, provide guidance and resources for accelerating professional networking and marketing; both are available at Amazon.com.

    Martin’s clients have included: IBM, SAS, GlaxoSmithKline, EPA, Women’s power networking, North Carolina Association of Certified Public Accountants, Professional Photographers Association of NC, Small Business Centers, Chambers of Commerce, Counties and Towns across NC…. to name a few.

    Active Member of ASTD—American Association for Trainers and Developers, NSA—National Speakers Association

    Recognition: 2007 Ron Hering Mission of Service Award, 2009 Ethel N. Fortner Writer and Community Award from St. Andrews Presbyterian College, RTP volunteer of the year 2001 by the Governor of NC & IBM Mean’s Service award, completed, Fonder of the KI Coaching: Coaching Certification Program, Founding member of UPSA of RTP, Certified & Registered Sales Professional (CRSP), Certified & Registered Sales Professional Trainer (CRSP-T)

    Martin Brossman QR code

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    Martin on-line

    Martin on-line:

    For registration in this training call: 704-330-4223


    Google Hummingbird Training

    Google Hummingbird Training for Small Business Owners

    Maximizing the benefit of Google’s Hummingbird Update for Small Business Owners

    Google’s Hummingbird algorithm update to its search engine is one of the most profound changes in years. It is a transition from a keyword driven search engine to a mobile natural voice recognition answer engine. You need to know how to optimize your website, reviews, video and social media to maximize your business success with these changes.

    This training will explain what you need to do with your website, reviews, mobile platforms and social media to keep attracting the right customers. It will also teach you the pitfalls and how, many of the methods often used in the past, can hurt your business if you keep doing them. We will also go over how the changes are related to semantic search, Google+ author and keywords.

    The Hummingbird update helps small business owners be found by mobile and voice activated devices better then before. Understanding how to provide content, video, photos and text that is optimized for Hummingbird is very important. For instance, instead of entering “pizza cary nc” into the Google search box and reading it like a book, the search results (SERP) we are grabbing on Siri (ois) or Google Now (Android) along with asking for them by voice “where can I get gluten free pizza close to my current location?” will result with an exact answer to our query.

    The Training was developed by Martin Brossman and Robin Werling. Martin Brossman will bring the latest on this topic that you need to know. He has been a leader in Social Media Marketing for 7 years and written 3 books on the topic along with teaching small businesses how to get real world results since 2006. Robin Werling is an expert on multi-media and optimized content for driving more clients to your business.  Robin has been a business owner of several start-ups including a large construction company for over 10 years in FL  and has been involved in specialized internet marketing for over 6 years traveling the Eastern Coast. She implemented Google Adwords, Google Analytics, Yahoo Banner Ads and SEO/SEM Paid Advertising, Google Chromebooks and Chromecast. She is Master Certified in Digital Imaging and implemented the Sony NEX line of wifi and app enabled DSLR cameras and camcorders in the Raleigh NC market. She is currently on a project building HTML5 responsive websites and is a Google Preferred Provider via Hearst Digital Media in the Eastern NC market. RobinWerlingHearstMedia@gmail.com – www.SuperMediaGirlHub.com
    To schedule contact Colleen Gray today (919) 858-6122 – for Class, Onsite and Individual training.