Leveraging the core 3 competitive advantages a local, small or micro business has over a direct-owned or large company. How to use free and low-cost, on the web and in-person marketing techniques to increase the profitability of your business. Maximizing the effect of Social Validation in Social Media to create a local viral effect.
Developed by Martin Brossman
tm – “Grassroots Social Marketing” & “Social Validation”- Martin Brossman and Associates
Most Popular Current Class Topics* offered by Martin Brossman – NCSmallBusinessTraining.com
Growing Your Business with Social Media–the New Competitive Advantage (Beginning and Advanced)
A basic overview of Facebook, Linkedin, Twitter, YouTube, Google+, Pinterest, blogging and free online directories
Increasing Customer Connections and Profits with Facebook (Basic and Advanced)
Creating a strong Facebook presence and understanding interactive engagement—the new marketing.
Mobile Marketing— Connecting With Customers Who Use Smart Phones and Tablets to Search & Shop
What small business owners need to know about QR codes, Apps , mobile ads and optimizing their sites to be found.
Customer Service in a Customer-Empowered World
Proven methods for retaining customers and preemptive approaches for avoiding dissatisfied positng of negative reviews online.
Driving Customers to Your Website & Getting Them to Buy (SEO)
Keyword Tools, analytics and search optimization techniques to make your site more effective.
Engaging Your Customer With Online Video, Photos and Podcasts (Audio)
The fundamentals of using audio and visual media to capture attention, build your brand, and maximize your Web presence.
Building Your Own Website That’s Easy for Customers to Find (WordPress)
Other classes include Intermediate/Advanced WordPress
Marketing Your Business Using Online Ads & Free Directories
Including paid ads on the web including Google, Facebook and LinkedIn.
Email Marketing in the Age of Inbox Overload
How to set up email marketing, get people to read your emails and take the action to buy.
Using LinkedIn to Drive Revenue for Entrepreneurs, Business Owners & Sales Professionals
How LinkedIn and other social tools increase sales, shorten the sales cycle and accelerate trust.
Conflict Resolution That Builds More Loyal Customers
Learn how to deal with conflict in person as well as the web quickly in a 24hr=7 day a week world
Twitter –the Surprising Tool for Enhancing Your Business
Using Twitter to build your brand, and generate valuable content to attract Google and your prospects
Blogging and Twitter for Business
Business applications of Twitter, Micro-blogging & Blogs to attract & keep customers
Easy Online Web Design and Web Marketing
Basic info on search engines, social media and internet marketing, with free website options
Easy Steps to eBay for the Novice
Includes PayPal, eBay videos, setting up and researching listings
Beyond Ordinary Business Networking
A workshop in building an online and in-person network of allies through authentic contribution
Overcoming the Fear of Public Speaking
A step-by-step participatory class assisting each student in being effective in public speaking
More complete descriptions and additional classes are on the website: NCSmallBusinessTraining.com .
If you are interested in any of these classes, let your Small Business Center Director know or contact Martin Brossman for possible customized on-site training: 919-847-4757 martin@coachingsupport.com To register a class and check Martin’s availability for your schedule contact COLLEEN at 919.858-6122 or Colleen@MartinBrossman.com
Understanding the new Facebook Timeline for Business pages video:
Learn more about Martin’s training NCSmallBusinessTraining.com
After March 30th, Facebook will automatically convert all Facebook business pages to a new Timeline format similar to the personal Facebook profile (you can opt in earlier if you wish).
Here a few things you need to know and do:
1) Watch the Facebook Tutorial about Facebook Timeline for Business Pages:
http://www.learnfacebookpages.com/
2) You need two graphics to get started: Cover Photo and Profile picture
Cover photo: the large banner-sized featured photo
Profile photo: Smaller square picture that should be your logo or something that represents your business
3) Pick which 4 “apps” that are seen first by clicking on Edit in the upper right corner of the page. The Photo App is first, and a total of 4 pre-selected pictures will be displayed. You may change them by clicking on the down arrow to the right of the pictures. Then click on the little pencil icon in the upper right corner of the pictures to select the pictures you want displayed.
4) Two new important aspects of showcasing posts: Highlight and Pin
Highlighting a post occurs from clicking the star in the upper right hand corner of the page. This makes it doublewide and lets it stand out more.
Pinning a post (found under the edit button) will “pin” a post to the top of the page for 7 days. You can also un-pin it if you want it to no longer be at the top in less than 7 days. This lets you showcase the latest items.
5) I recommend publishing the page after you have gone through the tour and have the Cover Photo and Profile Picture updated.
If you have some custom pages, they will be gone. Everyone will just see what you have posted when they come to your page—why the quality of your posts is so important, as I have always said in all my training classes.
Contact Martin Brossman for group or one-on-one training at (919) 847-4757 or Martin@CoachingSupport.com
For people in North Carolina ask your Small Business Center or your Chamber of Commerce when they will be bring Martin Brossman back, and offer to bring people to the next class! http://www.ncsmallbusinesstraining.com
Resources :
Facebook Explanation of the New Facebook Business Timeline
http://www.learnfacebookpages.com/
How should I choose a cover photo for my Page?
http://www.facebook.com/help/?faq=276329115767498
Facebook Pages Terms
http://www.facebook.com/page_guidelines.php
Introducing New Facebook Pages
http://www.facebook.com/help/pages/new-design
Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand
http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/
