Find Your Niche: Using SEO and Keywords to Build Your Online Business

Standing out from the competition online is tough. Getting people to buy from you is even harder, especially since the internet is extremely price-competitive. This class teaches you how to discover and focus on your niche market, where you can create a sustainable competitive advantage.  When you focus your time and energy on mastering the right combination of skills, you can make yourself stand out from the crowd and charge higher prices than your competitors do.

In this course, you will learn:

  • How to use keyword discovery tools to find untapped niches on the internet
  • How to read web site analytics and interpret the data to guide your business decisions
  • How to set up an opt-in e-mail list that ensures people remember you after they leave your web site
  • How to improve the copy on your web site by incorporating SEO keywords for increased traffic and responses
  • How to convert web site visitors into phone calls and sales!

If you’re ready to stop paying money to host a dead web site that sits on the internet and does nothing, this class is for you. We’ll teach you how to stop wasting time and start making real money.

Mark Twain once said “Brevity is the soul of wit.” 140-character messages, used effectively, can go far and make a big impact. Twitter has been extensively used in political campaigns, and has been banned in some countries because of its power to spread viral messages. Twitter also allows you to find out about the news, even before the “news media” knows about it!

In this class, you will learn:

  • How to set up and customize your Twitter account
  • How to determine what type of message is appropriate to post on Twitter vs. other platforms
  • How to use “hashtags” to follow real-time developments on topics of interest to your industry
  • How to use Twitter to monitor what people are publicly saying about your organization


Wordpress DashboardHow to build a website that you can easily manage!

Developed by: Martin Brossman and Michelle Gower

Build a website that attracts the right customers that you can manage yourself and allows for maximum expansion over time as you grow. This is a results driven class with over 4 years of experiences in producing results.

For under $100 a year you can have a professional website using the user-friendly web software of WordPress. WordPress is the leading open-source (free) content management platform that is both a website and blog.  It enables you to insert the original content and make ongoing changes to the content on your own. We will show you how to make your site easy for Google to find.

This class gives you the details for securing your domain name, choosing a graphics theme, and step-by-step guidance for building your site.  Students have access to instructional videos to support and add to the class instruction. You will also receive a list of recommended themes, plug-ins and widgets that allow you to customize and enhance your website.

Call Colleen Gray to schedule the class: (919) 858-6122 – or email her.



Let’s face it: nobody wants any more e-mail! Despite the fact that inboxes are crammed full and people’s time is constrained, it is still possible to make money with a well-designed strategic e-mail marketing campaign. The key to success is laser-focusing and sending the right e-mails to the right people at the right time, such that people are grateful and eager to receive what you send.

In this course, you will learn:

  • How to entice people to sign up for your e-mail list
  • How to avoid legal compliance issues and make sure your e-mails don’t get caught in people’s spam filters
  • How to write e-mail copy that motivates readers to take action
  • How to time your campaigns and send out e-mails when people are most likely to read them
  • Combining e-mail with social media and other marketing strategies for maximum effectiveness
Whether you’ve never used e-mail before or whether you’ve been using e-mail for years, you can learn how to use e-mail to drive more sales in this class. While e-mail marketing isn’t as easy as it used to be, it can still be a great resource to businesses who use it correctly. Sign up today!