Courses - OT Archives - NC Small Business TrainingNC Small Business Training

Linking Into Sales: Using LinkedIn to Support the Sales Cycle

Your customers want to pre-screen you before they trust you with their hard-earned money. LinkedIn gives them a way to do just that. This class will teach you practical strategies for using the element of pre-screening to gain an unbeatable advantage over your competition.

You will learn:

How to build a LinkedIn profile that stands out to customers and referral partners
How to make your profile appear frequently in search results
Rules of engagement: how to appropriately contact prospective customers on LinkedIn
How to develop relationships inside companies and use them to reach decision-makers

If you’re spending your time cold-calling or using outdated sales techniques that don’t work, stop immediately and sign up for this class today.

Twitter: Micro-Blogging and the Power of Soundbites

March 19th, 2011 | Posted by martinbrossman in Courses - OT | Courses - SM | Twitter Training - (0 Comments)

Mark Twain once said “Brevity is the soul of wit.” 140-character messages, used effectively, can go far and make a big impact. Twitter has been extensively used in political campaigns, and has been banned in some countries because of its power to spread viral messages. Twitter also allows you to find out about the news, even before the “news media” knows about it!

In this class, you will learn:

How to set up and customize your Twitter account
How to determine what type of message is appropriate to post on Twitter vs. other platforms
How to use “hashtags” to follow real-time developments on topics of interest to your industry
How to use Twitter to monitor what people are publicly saying about your organization

Create your own Results Driving Website in WordPress

March 19th, 2011 | Posted by martinbrossman in Courses - OT | Courses - WD | WordPress Training - (0 Comments)

How to build a website that you can easily manage!

Developed by: Martin Brossman and Michelle Gower

Build a website that attracts the right customers that you can manage yourself and allows for maximum expansion over time as you grow. This is a results driven class with over 4 years of experiences in producing results.

For under $100 a year you can have a professional website using the user-friendly web software of WordPress. WordPress is the leading open-source (free) content management platform that is both a website and blog. It enables you to insert the original content and make ongoing changes to the content on your own. We will show you how to make your site easy for Google to find.

This class gives you the details for securing your domain name, choosing a graphics theme, and step-by-step guidance for building your site. Students have access to instructional videos to support and add to the class instruction. You will also receive a list of recommended themes, plug-ins and widgets that allow you to customize and enhance your website.

Call Colleen Gray to schedule the class: (919) 858-6122 – or email her.

E-Mail Marketing in the Age of Inbox Overload

March 19th, 2011 | Posted by martinbrossman in Courses - BD | Courses - OT | Email Marketing Training - (0 Comments)

Let’s face it: nobody wants any more e-mail! Despite the fact that inboxes are crammed full and people’s time is constrained, it is still possible to make money with a well-designed strategic e-mail marketing campaign. The key to success is laser-focusing and sending the right e-mails to the right people at the right time, such that people are grateful and eager to receive what you send.

In this course, you will learn:

How to entice people to sign up for your e-mail list
How to avoid legal compliance issues and make sure your e-mails don’t get caught in people’s spam filters
How to write e-mail copy that motivates readers to take action
How to time your campaigns and send out e-mails when people are most likely to read them
Combining e-mail with social media and other marketing strategies for maximum effectiveness

Whether you’ve never used e-mail before or whether you’ve been using e-mail for years, you can learn how to use e-mail to drive more sales in this class. While e-mail marketing isn’t as easy as it used to be, it can still be a great resource to businesses who use it correctly. Sign up today!