While today’s retail consumer is much more savvy and educated than before, the importance of great customer service hasn’t changed. This course is designed to teach managers and business owners how to stay on top of the game in the fiercely-competitive jungle of modern retail by combining solid, time-tested selling principles with leading-edge internet tools. You will learn how to gain your customer’s trust and create an unbreakable competitive advantage.

Key topics covered include:

  • How to create rapport and openness with people who walk into your store
  • How to set up a system using multiple touches to keep your customer coming back
  • How to handle customer complaints and transform them into loyal customers
  • Motivating your team to get excited about retail sales goals
  • Getting your team on the same page about standards for excellence in customer service
If you’re tired of price wars and eroding razor-thin margins, and you’re ready to take your game to the next level, sign up for this course and learn to position yourself at the top of the market.

Your customers want to pre-screen you before they trust you with their hard-earned money. LinkedIn gives them a way to do just that. This class will teach you practical strategies for using the element of pre-screening to gain an unbeatable advantage over your competition.

You will learn:

  • How to build a LinkedIn profile that stands out to customers and referral partners
  • How to make your profile appear frequently in search results
  • Rules of engagement: how to appropriately contact prospective customers on LinkedIn
  • How to develop relationships inside companies and use them to reach decision-makers

If you’re spending your time cold-calling or using outdated sales techniques that don’t work, stop immediately and sign up for this class today.

Are you interested in learning how to use Facebook, but having a hard time understanding how to make real money with it? Are you concerned about adding one more thing to your to-do list? Many businesses use Facebook, but most don’t know how to do it strategically.

This course will teach you:

  • How to use Facebook to generate repeat business and increase marketing ROI
  • How to build a Facebook page that makes you stand out from your competition
  • How to consistently grow the number of “fans” on your Facebook page
  • How to read and interpret Facebook page performance statistics

The class will include a walk-through of the process for setting up a business page separate from your personal page. When you have completed this class, you will be equipped with an action plan to start growing your business and generating sales using Facebook. Sign up today to get started.

Enlign-Business-BrokerIf you have a physical address and are not using the core free local business directory listings, you are missing thousands of dollars in free ad space. Here are the basics about the big ones:

Just look up your company name and address in Google Maps, and if you don’t find your place, go to http://Google.com/places — if you find it and it says in the upper right hand corner “Business owner?” then you need to claim this listing before someone else does. Click on the “Business owner?” link and use your business Gmail account to fill it out. If you don’t have a Google Gmail account, it is free to get one and only takes a few minutes.

This is what I call a feeder directory, used by most of the main directories to obtain their base info. Sometimes people will correct an address or phone number in another directory and in a month or two it switches back. When they update their listing at infoUSA.com it will stay corrected after a short period of time.    Scroll to the bottom of the page and select “Find a Business” and first see if you are listed; then go to: “Update My Listing” to add or correct your listing here.

Also you may want to add your business listing to Yahoo or Bing.
For Yahoo go to
http://listings.local.yahoo.com/ to list your business after checking to see if it is listed on http://local.yahoo.com/
On Bing go to the “Bing Business Portal (BETA)” site:
www.bing.com/businessportal to list your business. First check to make sure you don’t already have a listing on Bing at: http://www.bing.com/maps

If you are a micro, local-owned business let me know the link to your business in the comment area. Learn tips and training by following my Facebook Business page: http://BrossmanOnFB.com