Maximizing the benefit of Google’s Hummingbird Update for Small Business Owners
Google’s Hummingbird algorithm update to its search engine is one of the most profound changes in years. It is a transition from a keyword driven search engine to a mobile natural voice recognition answer engine. You need to know how to optimize your website, reviews, video and social media to maximize your business success with these changes.
This training will explain what you need to do with your website, reviews, mobile platforms and social media to keep attracting the right customers. It will also teach you the pitfalls and how, many of the methods often used in the past, can hurt your business if you keep doing them. We will also go over how the changes are related to semantic search, Google+ author and keywords.
The Hummingbird update helps small business owners be found by mobile and voice activated devices better then before. Understanding how to provide content, video, photos and text that is optimized for Hummingbird is very important. For instance, instead of entering “pizza cary nc” into the Google search box and reading it like a book, the search results (SERP) we are grabbing on Siri (ois) or Google Now (Android) along with asking for them by voice “where can I get gluten free pizza close to my current location?” will result with an exact answer to our query.