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Marketing for Artists Series – A series of 2 hour Webinars 

Developed and taught by Martin Brossman and Jeanne Munoz

How to Start and Grow an Arts and Crafts Business

  • How to present yourself as an artist both on and offline to build relationships and market your work
  • How to build compelling stories about your work to attract buyers
  • How to develop a pricing strategy and formula to apply to new artwork
  • Fundamentals for printing on demand
  • Online arts and crafts resources for marketing and selling

Increasing Art Sales Through Strategic Marketing

This class applies marketing basics to successfully reach, convince and close sales to customers. 

  • Establishing a plan-a quick look at goals and strategies
  • Identifying and knowing your target customers/audience
  • Choosing the right social media channels to reach your customers
  • Using hashtags to extend your reach
  • Examining your website and optimizing to be found online
  • Determining a pricing strategy
  • Creating great content
  • Storytelling that attracts buyers
  • Creating compelling images and video

Tips and Strategies for Getting Your Art Into a Gallery 

  • Selling yourself as an artist
  • How to build your online reputation
  • Building gallery relationships
  • Gallerist criteria for selection
  • The submission process
  • Tips for greater success

Ten Tips to Grow Art Market Sales   This class introduces strategies to help market, display, and pitch your art to generate successful sales along with resources to locate upcoming markets and tips for selection.

Creating Marketing Photos & Videos with Your Smartphone to Get More Business
  By Martin Brossman, Charles Register and Jeanne Munoz

Capture your customers’ attention and inspire them to take the next step toward buying your product or service with compelling photo and video content. We address the Why, What, How, and Where of visual marketing with photos and video on a shoestring budget. Learn about what to capture, and techniques for composition, lighting, and sound. Examine the features on your smartphone to get the best quality photos and video. Understand simple editing and free or low-cost tools.  Explore the various channels to distribute your visual content. You will walk away with a checklist of actions to get the maximum results from this class. 

** Director/marketing Notes **

Google Business Profile - Martin Brossman

It’s always a joy to come back to Ocracoke to offer small business training through the Beaufort County Community College Small Business Center and Ocracoke Civic and the Ocracoke Business Association. One of the classes I recently introduced was how to get the most out of free Google apps. For businesses on very limited budgets, Google gives a wide assortment of free tools to manage your business.

 One of these tools I’d like to talk about here is your Google Business Profile and why it is so critical that you update it regularly. Google has changed the name of this free listing from Google My Business to Google Business Profile and you may find both names still used by Google in some places. Your Profile information will also be displayed as your business information on Google Maps.

Imagine someone sitting at home in Raleigh and deciding where to go on Ocracoke in the off-season. There are several places they will look. including the Ocracoke Observer and one of the primary places they look online is the Google Maps listing of businesses to see who’s open and who isn’t. This can mean them choosing to make the trip or not.

 When I arrived the night before my class on March 23 I looked to see what restaurants were still open.  I always like to eat at a new location since I’m also a Google local guide with over 1,500 reviews written. I found two restaurants that looked like they were next to each other that were closing in a half an hour so I went right to them. When I arrived at the first one it clearly looked like they were still in business but were closed. The second one next door that also looked like they were in business was closed too. It would have taken the owners literally 2 minutes to update the app and let someone know if they had to close early or if their times changed. This is what we teach in the class and it is that easy. I then looked up another restaurant and of course, this time called to double-check and they answered and said yes we’re still open, and went there. I’m a big fan of Ocracoke and if I were a new visitor I wouldn’t be as happy. 

Travelers are accustomed to using the Google Maps listing to evaluate places to eat, reading the positive and negative reviews, seeing if the owners cared enough to respond to the reviews, and looking for updates that are on it with new offerings as well as products they might sell online. We covered all this in the class as well.

Then in the morning, I wanted to get breakfast before I left. and I Googled the place I was hoping to go to. Their Google Maps listing said it was temporarily closed.. Luckily someone I was with said that’s not true, they’re open. I then called and confirmed they were open. if they had to temporarily close for some reason during the winter it would have only taken the owner a few minutes to just update this status on Google Maps.

I then notified Google that this restaurant was open and Google changed the status. The fast response I believe occurred because I am a trusted top-level 9 reviewer. Most people would not make this extra effort and will just move on and spend their money elsewhere or just decide too many places are not open and not come at all. Towns that have worked with me have learned how to even get business in the off-season and this is one of the ways. 

Part of the reason businesses don’t use these free services. beyond being very busy, is they often. receive phone calls from people trying to sell them these services and they don’t always realize these calls are a type of scam, they are not from Google.

 With the season just around the corner, please download the Google My Business app  (still the current name for it) and make sure that when you change your hours you simply update Google Maps. It’s money in the bank for you and it’s free. Then as we talked about in the class, you can also put updates of new specials if you have any products you’re selling online and now not just photos but also short videos. Also, continue the updates with the local paper because visitors when they land like to pick these up to find out the latest news.

I want to thank everyone that supported bringing me to the area again. I love your community and how you’re a true model of a small-town helping each other. It means a great deal to me when I can offer training that helps you all get higher-quality customers and business. I look forward to coming back and want to deeply thank the Ocracoke Observer for letting people know about my class. 

Martin Brossman – Success Coach/Trainer Find me online at: http://martinbrossman.com/ Phone 919-608-8157 to schedule time with me. Also, follow Martin’s Small Business Youtube for more tips: https://www.youtube.com/c/SmallBusinessTrainingbyMartinBrossman/featured

Martin Brossman and LinkedIN

Out of 28,500 indexed pages Martin Brossman’s listing show up second showing the power of LinkedIn.

Using LinkedIn to Drive Revenue for Entrepreneurs, Business Owners and Sales Professionals

LinkedIn is one of the most powerful global business networking, connecting and reputation enhancement tools on the web. This course teaches you how to use this powerful tool to: build a global and local business network; enhance your reputation; create networking equity in others that will pay off in the future, and give you a way to gain powerful information about others that they are glad for you to have.   Your customers want to pre-screen you before they trust you with their hard-earned money. LinkedIn gives them a way to do just that. This class will give you practical strategies for using the element of pre-screening to gain an unbeatable advantage over your competition.

You will learn:

  • How to build a LinkedIn profile that stands out to customers and referral partners–an effective customer facing profile that gets results.
  • How to make your profile appear frequently in search results and be found for the terms your customers use to look for you.
  • Rules of engagement: how to appropriately contact prospective customers on LinkedIn and how to communicate on the LinkedIn platform.
  • How to develop relationships inside companies and use them to reach decision-makers.
  • How to enhance your status as an expert in your field.
  • Understanding all the key areas of the LinkedIn profile including the Summary area, rich media content, long post, recommendations, and endorsements.
  • How to effectively use Groups in LinkedIn.

Martin Brossman joined LinkedIn in 2004 and has been offering training in how to use it since 2006. His favorite quote is “just Google my name” and you will see out of the thousands of indexed pages of content, LinkedIn shows up in the top three. In this training you will learn how to effectively use LinkedIn to get real world results.

It can be taught in a classroom setting or a computer lab (hands-on) class. Participants for the hands-on class are required to have an email account they can access from the web.

Call Colleen Gray to schedule the class: (919) 858-6122 – or email her at Colleen@MartinBrossman.com

About Martin Brossman:

Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers throughout the state.

Martin offers customized coaching and training solutions for individuals and groups integrating social media, social networking and reputation management strategies. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. An overview is featured on his website, ProNetworkingOnline.com.

His books, How to Use Hashtags, Linking Into Sales and Social Media for Business, provide guidance and resources for accelerating professional networking and marketing; all

are available at Amazon.com.  A Social Media Management Certificate program is now being offered at NC State Technology Training Solutions in Raleigh NC, developed and taught by Martin Brossman.

Video of Martin Brossman talking about LinkedIn

Contact Colleen Gray to schedule the class: Fill out this contact form to email Colleen directly:

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