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Digital-Marketing-TrainingMicroMasters in Digital Marketing SBX 7493 – Certificate Program!
Spring 2014 – Taught by Martin Brossman

New media and rapidly changing technologies have revolutionized how we connect customers to products and services. From tablets to smart TV’s, consumers have more access to information than ever. How do you as a marketer or small business owner cut through the clutter and reach your target audience? What content will attract customers and help you stay relevant? Where do you start and how you measure the return? Gain a deeper understanding of digital communications tools. Learn techniques and measures to become more effective in planning and managing digital marketing strategies. Learn how to expand and evaluate your media channels and networks to stay ahead of the competition.

For Start-up and Existing Businesses
47.5  hours of total training – Certificate will be received upon completion of the class.
Time (approx.) 6 – 8:30 p.m. 1/22 to 4/16 and the in-person class on 5/7 5PM to 9PM. for the capstone project presentation (see below for exact times on each date).
For registration call: 704-330-4223

NOTE: First ten registered participants will receive a webcam. The course modules are virtual (online), excluding part of the final module, which will be conducted in person on 5/7/2014 from 5 to 9PM

Objectives

Upon successful completion of this class, the student will:

  • understand digital marketing and how to successfully use it.
  • understand definitions, tools and marketing issues to generate bottom-line results.
  • be able to design and implement a successful client or business strategy (time, budget, tasks, analysis, etc.).
  • understand search engines and the tools and techniques to increase search engine ranking and overall web presence.
  • understand the pros and cons of building or buying a website.
  • understand the benefits of mobile marketing integration.
  • identify the types of mobile users and their devices.
  • determine the pros and cons of converting a website for mobile phone access.
  • understand the proper, effective use of SMS campaigns.
  • identify current smart phone applications and determine winners for given marketing objectives.
  • recognize the value of videos to enhance your marketing plan.
  • use tools and create polished, informative videos to increase visibility.
  • how to effectively embed video.
  • understand the benefits of online advertising and the use of adwords.
  • understand the basics of pay-per-click (PPC) advertising and analytics.
  • create an effective low-cost online advertising campaign.
  • identify the latest social media marketing tools and online directories.
  • learn about the new role of the traditional website in the age of new media.
  • effectively evaluate social web content.
  • learn which features and tools help maximize your social media presence.

Content

  •  Digital marketing synopsis
  • Grow your business by optimized content and engagement for Google’s new Semantic Search Algorithm – Hummingbird ( including relevant Search Engine Marketing – SEO)
  • Mobile and video marketing
  • Web Analytics and ROI: Understanding what works
  • Social Media Marketing

Digital Marketing Strategy: Integrating it all (capstone project)

Prerequisites

  • none

 Method of Instruction

  • Lecture
  • Class Participation

Evaluation

  • Exam: Yes
  • Demonstration of Skills: Yes
  • Class participation: Yes
  • Survey: Yes

Online live stream meeting exact dates/times

#        Day of Week                Date                Start Time              End Time          Hours/Day

1        Wednesday                 1/22/2014         6:30pm                   8:00pm               1.5

2        Wednesday                 1/29/2014         6:00pm                   8:30pm               2.5

3        Wednesday                 2/05/2014         6:00pm                   8:30pm               2.5

4        Wednesday                 2/19/2014         6:30pm                   8:30pm               2.0

5        Wednesday                 2/26/2014         6:30pm                   8:30pm               2.0

6        Wednesday                 3/05/2014         6:00pm                   8:30pm               2.5

7        Wednesday                 3/12/2014         6:00pm                   8:30pm               2.5

8        Wednesday                 3/26/2014         6:30pm                   8:30pm               2.0

9        Wednesday                 4/02/2014         6:30pm                   8:30pm               2.0

10      Wednesday                 4/09/2014         6:30pm                   8:30pm               2.0

11      Wednesday                 4/16/2014         6:30pm                   8:30pm               2.0

From 4/16/2014- 5/6/2014 is time allowed for students to complete their capstone project for presentation on 5/7/2014.

In Person      Central Campus  Hall Bldg   Room 215 (Presentation of Projects and Certificates)

12     Wednesday                 5/7/2014             5:00pm                  9:00pm                4.00

Martin Brossman

Martin Brossman
Photo by David Williams dwppc.com

About the instructor Martin Brossman

Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers throughout the state. Martin offers customized coaching and training solutions for individuals and groups integrating social media, social networking and reputation management strategies. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. An overview is featured on his website, ProNetworkingOnline.com.

His recent books, Linking Into Sales and Social Media for Business, provide guidance and resources for accelerating professional networking and marketing; both are available at Amazon.com.

Martin’s clients have included: IBM, SAS, GlaxoSmithKline, EPA, Women’s power networking, North Carolina Association of Certified Public Accountants, Professional Photographers Association of NC, Small Business Centers, Chambers of Commerce, Counties and Towns across NC…. to name a few.

Active Member of ASTD—American Association for Trainers and Developers, NSA—National Speakers Association

Recognition: 2007 Ron Hering Mission of Service Award, 2009 Ethel N. Fortner Writer and Community Award from St. Andrews Presbyterian College, RTP volunteer of the year 2001 by the Governor of NC & IBM Mean’s Service award, completed, Fonder of the KI Coaching: Coaching Certification Program, Founding member of UPSA of RTP, Certified & Registered Sales Professional (CRSP), Certified & Registered Sales Professional Trainer (CRSP-T)

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Martin on-line

Martin on-line:

For registration in this training call: 704-330-4223

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Google Hummingbird Training

Google Hummingbird Training for Small Business Owners

Maximizing the benefit of Google’s Hummingbird Update for Small Business Owners

Google’s Hummingbird algorithm update to its search engine is one of the most profound changes in years. It is a transition from a keyword driven search engine to a mobile natural voice recognition answer engine. You need to know how to optimize your website, reviews, video and social media to maximize your business success with these changes.

This training will explain what you need to do with your website, reviews, mobile platforms and social media to keep attracting the right customers. It will also teach you the pitfalls and how, many of the methods often used in the past, can hurt your business if you keep doing them. We will also go over how the changes are related to semantic search, Google+ author and keywords.

The Hummingbird update helps small business owners be found by mobile and voice activated devices better then before. Understanding how to provide content, video, photos and text that is optimized for Hummingbird is very important. For instance, instead of entering “pizza cary nc” into the Google search box and reading it like a book, the search results (SERP) we are grabbing on Siri (ois) or Google Now (Android) along with asking for them by voice “where can I get gluten free pizza close to my current location?” will result with an exact answer to our query.

The Training was developed by Martin Brossman and Robin Werling. Martin Brossman will bring the latest on this topic that you need to know. He has been a leader in Social Media Marketing for 7 years and written 3 books on the topic along with teaching small businesses how to get real world results since 2006. Robin Werling is an expert on multi-media and optimized content for driving more clients to your business.  Robin has been a business owner of several start-ups including a large construction company for over 10 years in FL  and has been involved in specialized internet marketing for over 6 years traveling the Eastern Coast. She implemented Google Adwords, Google Analytics, Yahoo Banner Ads and SEO/SEM Paid Advertising, Google Chromebooks and Chromecast. She is Master Certified in Digital Imaging and implemented the Sony NEX line of wifi and app enabled DSLR cameras and camcorders in the Raleigh NC market. She is currently on a project building HTML5 responsive websites and is a Google Preferred Provider via Hearst Digital Media in the Eastern NC market. RobinWerlingHearstMedia@gmail.com – www.SuperMediaGirlHub.com
To schedule contact Colleen Gray today (919) 858-6122 – for Class, Onsite and Individual training. 
Photography, Video and Podcasting

Photography, Video and Podcasting

What every business owner needs to know to use multimedia including Pictures, Video and Audio to build your brand, stay top of mind for customers and increase your business revenue. Learn how to capture compelling images and stories that attract your next customer to buy and get them to share with their friends to expand your customer base.  Social Media Marketing is driven by quality content delivered with words, pictures, video and audio. This class shows you free and low cost ways to gain a competitive edge creating content that can be distributed on: YouTube, Google+, Facebook, Instagram and Pinterest to name a few.  Included are the basics of Podcasting which allows you to create your own radio station on the internet. You will leave this class with clear actions you can take to get the most out of these free resources.  You business will be found more easily by Google and shared more by maximizing multimedia using these proven low cost methods.

Will include the power of using Google+, Google+ Hangouts On Air, YouTube, Facebook for Business and Blogs as well as much more.

Call Colleen Gray to schedule the class today: (919) 858-6122 – or email her.

 

What people say about this class:

Social-Media-Marketing-Martin-BrossmanSocial Media Marketing for Small Business Owners – Series
with Martin Brossman

Four 3-hour classes which may be taken separately, or as a complete series as a Core Competency Certificate Program*

▪ Results-Driven Social Media Marketing for Small Business Owners
This class introduces the fundamentals of core competency in the set up of major Social Media platforms and how they are to be correctly used. You will determine what is appropriate for your business, which platforms to use first, in the future, and which not to use for your business. Areas of focus include:   set up of accounts; populating base accounts; establishing a content distribution system, including photos, graphics and video; and maximizing keywords and online directories.

▪The Primary Tools of Social Media Marketing for Small Business Owners
Increasing core competency
in the use of major Social Media platforms and online directories, this class presents the fundamentals of Facebook, Google Plus, LinkedIn, YouTube, Google Maps and other online directories. Proper use of directories, which are vital for mobile marketing, will be covered in-depth:  how to claim your free listings, how to correct any existing errors in directories, and how to enhance your presence with text and photos at no cost. This overview will help you target areas of concentration for implementing successful social media marketing efforts.

▪The Secondary Tools of Social Media Marketing for Small Business Owners
Build additional core competency
in the application of some of the most popular platforms and tools which augment and support small business Social Media programs, including:  Pinterest, Instagram, Twitter, WordPress, SurveyMonkey, MailChimp, and Etsy.  You will learn the basics of photo sharing, blogs , email marketing, online surveys and shopping cart programs.  The benefit of applying these secondary tools is generating a stronger Web presence that enhances your business brand.

▪Tracking Social Media Marketing Results & Return on Investment for Business Owners
Advance your core competency skills
by understanding how to analyze and evaluate your Social Media results.  You will learn how to monitor analytics and insights for adjustments, and how to evaluate and adjust for optimum conversion.  Engagement with content and secondary validation—vital components for measuring ROI—are highlighted.  You will come away with a plan for ongoing reputation monitoring and, if needed, knowledge to counteract online negativity with a positive Web presence.

Call Colleen Gray to schedule the class today: (919) 858-6122 – or email her.

*Certificate provided by Chamber or School in partnership with Martin Brossman&Associates.
Special thanks to Daniel K. Farmer for his input on this course.