instagram-appUsing Instagram to Gain and Retain More Business for Small Business Owners
by Martin Brossman

Learn how to effectively use Instagram to stay top of mind with current customers and attract new customers. This popular photo sharing platform is especially important if you want to attract a younger audience that is fully integrated into the mobile world. This class will include correct etiquette as well as understanding and proper use of hashtags.

With 100 million active users, 40 million Photos Per Day, 8500 Likes Per Second, and 1000 Comments Per Second, it is a growing platform that is drawing the attention of more prospective customers for you.

This class also includes how Instagram interfaces with other social media platforms, other core photo sharing platforms and short video sharing platforms.  Smart Phones are not required but it is suggested you bring your if you have one and download Instagram before the class.

Call Colleen Gray to schedule the class: (919) 858-6122 – or email her.

Martin’s latest blog post on Instagram for Business.

See an article on how a local business is using Instagram to get more business. 

Connect to Martin Brossman’s personal Instagram at: http://Instragram.com/martinbrossman:

Instagram of Martin Brossman

Martin’s personal Instagram




Paper Man with Cloud Computing Bubble

How Small Business Can Leverage the Cloud to be More Effective in Marketing
An introduction to cloud-based (Web-based) computing tools

Cloud-based computing, which allows you to share files and applications over the internet, provides a high level of accessibility that frees the small business owner from a fixed workstation environment. Cloud service options include highly flexible, very secure data storage and manipulation.  Some of the popular data sharing/processing/storage services are Dropbox, Salesforce and Evernote, among a wide variety of cloud-based services we will introduce. These free and low cost Web-based resources are accessible from your desktop, tablet or smart phone.

This training will include:

  • How to use team sharing of information
  • How cloud resources allow you to enhance customer relationships, inprove your marketing effort.
  • How to be able to access data in front of your customer
  • How to establish security for your Web-based services
  • You will come away with a broad knowledge of cloud-driven tools for reducing costs and increasing efficiency in your small business.
  1. Learning Objectives:
    1. Client Server Arch (Introductory information only)
    2. Cloud definition
    3. Mobile App def
    4. Security
    5. File/data sharing
    6. Leveraging cloud resources to increase marketing effectiveness
  2. Course Length: Variable, 3hrs min, can be collated into multiple blocks for greater detail

Can be taught as a 3hr over view or three 3hr classes allowing for more integration or a all day training.
It also can be taught in a classroom setting or a computer lab (hands-on) class. Participants for the hands-on class are required to establish a Google email account (gmail) in advance. 

Call Colleen Gray to schedule the class: (919) 858-6122 – or email her.

Special thanks to Danial Farmer Director of the Small Business Center at Randolph Community College for his input on this class.


Buy Local - Shop Local - Invest Local

Shop Local – Buy Local – Invest Local
to gain more business for you and your area

Developed and taught by Martin Brossman

Learn how to generate a dynamic Shop Local strategy to help your business, your town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers.  This is where the New Media—on the air —connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.

Major topics of the seminar include:

▪ Maximizing the attracting power of smart phones and tablets used by prospective customers, to draw them into your business.
▪ Understanding effective ways of investing your time, attention and money that help your own business and community.
▪ Using the right combination of marketing, web directories and social media to multiply your marketing efforts
▪ Integrating the mission of the town with the individual mission of each business to make your area a true destination for outside visitors to spend more money in your area.

It can be taught in a classroom setting or a computer lab (hands-on) class. Participants for the hands-on class are required to establish a Google email account (gmail) in advance. 

Call Colleen Gray to schedule the class: (919) 858-6122 – or email her.

 John talks about what it means to his family when people buy local at Sola Coffee Shop in Raleigh NC:

Example of a Pinterest Board to support Shop Local

Follow Martin’s board Buy Local – #BuyLocal – Shop Local – #ShopLocal on Pinterest.

A WordPress Website WordPress Website & Blog Intensive Training

Whole day or three 3hr consecutive training program offered as a hand-on classroom.
Taught by Martin Brossman Developed by Martin Brossman & WordPress Expert Andrew Hill

Learn how to take control of your own website and make it easy for your customers to find you with this results driven Wordpress training. This class is supported with extensive on-line video training and resource pages developed over many years of teaching WordPress.

“WordPress is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites. WordPress is currently the most popular blogging system in use on the Web, powering over 60 million websites worldwide.” – Wikipedia

Understanding and Setting up WordPress Websites 

  • The multiple benefits of WordPress-based websites, and how it contrasts to traditional websites
  • Understanding a blog’s purpose and use
  • Choosing and buying a website name
  • Finding the right keywords and understanding Search Engine Optimization
  • How Google finds websites and how to get Google to find yours
  • Understanding hosting for the domain, free or paid
  • Setting up the WordPress software using the 1-Click Process (avoid manual installation)

Using and Editing Your Website and Blog Widgets 

  • Understanding the WordPress dashboard (admin panel)
  • Choosing and installing a theme to customize your website and blog
  • Building the static home page and setting up the blog
  • How to add, schedule, and publish content
  • Adding audio, video and pictures to pages and blog posts
  • Using Plug-ins and Widgets to add functions and interactivity for your site visitors

Promotion: Attracting and Keeping the Right Customers 

  • How to market the site: How to drive and draw traffic to it
  • Interfacing with Social Media sites
  • Methods of generating on-going relevant content
  • Future expansion of your WordPress website

It can be taught in a classroom setting or a computer lab (hands-on) class. Participants  for the hands-on class are required to sign-up with as Google email account (gmail) in advance. 

Call Colleen Gray to schedule the class today: (919) 858-6122 – or email her.