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Gaining the Advantage of using Google+ and Google Local for Business

April 1st, 2013 | Posted by martinbrossman in Google Plus - (0 Comments)

Gaining the Advantage of using Google+ and Google Local for Business 
Developed and Taught by Martin Brossman

Google Plus not only adds a dynamic social layer to the Google search experience, it also builds authority on the Web that can give a small business an important marketing advantage. This class will outline the best use of Google+ and help you apply the concept of social validation—since Google understands that we now value what others have to say about a product or service more than we value the marketing material in making buying decisions.

You will learn about the important features of Google Plus:

— Google Places, the core directory of Google, which has been updated to Google Local and is now integrated with Google+ and Google Pages.

—Google Authorship, which allows you to stand out as an expert in your field by tying all your content together, along with your picture and bio.

—Google Hangouts, which allows for remote meetings as well as the ability to broadcast live over your own Google YouTube station.

We will help you make the most of Google+ by understanding these valuable tips and tools:

  • Creating a Google page correctly
  • Integrating the right keywords
  •  Having a quick free web video meeting with Google+
  • Scheduling events
  • Holding a live broadcast over YouTube using your G+ account
  • Growing your circles (community of people and influence)
  • How to use Communities and foster useful relationships

This class can be offered as an intro 3hr, full day or three consecutive 3hr classes. It can be taught in a classroom setting or a computer lab (hands-on) class. Participants for the hands-on class are required to establish a Google email account (gmail) in advance. 

Using Social Media to Supercharge Your Small Business

March 1st, 2013 | Posted by martinbrossman in Social Media Training - (0 Comments)
Martin Brossman by David Williams-dwppc-com-web

Photo of Martin Brossman by David Williams – DWPCC.com

It’s all about relationships! On the ground and on the web.  This is a long-standing mantra in the business community.  We know that building strong and loyal relationships help a business to get started and to grow.  This is where social media can help in ways that we may never have dreamed were possible.  And the good news is that it doesn’t take massive sums of marketing dollars to make it effective.  The effective use of social media is a perfect fit for small business owners and entrepreneurs who usually have little discretionary cash for promoting their businesses in the early days.  This course will provide participants with basic knowledge about a variety of social media tools and how to use them most effectively:

  • free local directories like Yelp, Google Local, Trip Advisor and location sharing sites like Foursquare;
  • social media such as Facebook, LinkedIn, Pinterest and Google+; and mobile marketing.
  • Class time will include computer basics and how to set up accounts for these online tools.
  • It will also include  on the ground (in person) referral marketing techniques that drive real revenue to your business.

Based on real world success from over 7 years of work. Small business owners and entrepreneurs usually have little discretionary cash for promoting their businesses. – but social media can help! This course will provide participants with basic knowledge about social media tools and how to use them most effectively.

What Others Say…

“I have attended Martin’s training a number of times now.  Each time I come away with an enormous amount of usable information and advice.  He is wealth of knowledge and a down to earth communicator whose enthusiasm is contagious.  I highly recommend attending any of his classes”.

This class is designed to be a multi-day class or a full day highly intensive class.  It may include a 40+ page ebook or printed book . 

 

Getting More Business with Better Picture in your Social Media for Business Owners

January 12th, 2013 | Posted by martinbrossman in Podcasting Training | Social Media Training - (0 Comments)
One Pixel

One Pixel

Getting More Business with Better Picture in your Social Media for Business Owners

The explosion of Facebook, Pinterest and Instagram has proven that photography is a powerful tool to market your business. This how-to class will teach you the basics of digital photography to attract more customers with your social media and web marketing. Learn the techniques for being found on the Web by your photos, which leads to higher conversion to clients. Developed by social media expert Martin Brossman and David Williams with ( DWPPC.com ) and Karen Tiede of Red Tuxedo .  this class will give you real world knowledge that you can use today to increase social media engagement and expand your market. Photography for Social Media is one of the best ways to get more engagement from you customers and greater sales.

This class can also include basic video for Social Media if required.

To schedule contact Colleen Gray today (919) 858-6122 – for Class, Onsite and Individual training. 

Photo posts on Facebook receive…
“53% more likes than posts without photos
104 % more comments
And attract 120 % more engagement”
– According to a March 2013 survey by Wishpond


Interview by Martin Brossman of  a Photo Journalist and how it relates to Social Media:

Comment from someone right after the Photography for Social Media class:

Hangout with Martin and David discussing the class:

Resource page: http://wp.me/PNVMb-HA

Alternate title: Take Photos like a Pro to get more Business with your Social Media

To schedule contact Colleen Gray today (919) 858-6122 – for Class, Onsite and Individual training. 

 

Social Media for Educators – Using Twitter in Education

August 8th, 2012 | Posted by martinbrossman in Twitter - (0 Comments)

The Social Media Future for Educators

Applications of Social Media are a fast-growing dynamic in the fabric of education.  According to a 2011 CASE survey, “nearly all institutions using social media are using Facebook, while 75 percent are using Twitter, 65 percent are using LinkedIn and 65 percent are using YouTube”, with the top goals for using social media being “to engage alumni, create and sustain brand image, engage current students and increase awareness.”

Social networks most popular for professional use among college teachers are You Tube (40%), Facebook (30%), Blogs (24%), Linkedin (17%), and Twitter (7%), from a 2012 survey reported by Schools.com.  The survey also revealed that 80% of educators have a social media account, while 2% have 4 or more social media connections.  In addition, 70% of faculty consider videos, blogs, podcasts and wikis to be valuable tools for teaching.

Even though the percentage of college teacher Twitter usage seems small at 7%, we predict enormous growth of institutional Twitter application ahead, since general Twitter use has more than doubled between November 2010 and February 2012.  Right now, 8% of internet users in the U.S. are active on Twitter daily, and more than 15% are Twitter users.

If you are interested in a deeper breakdown of Twitter usage by gender, ethnicity and geo factors, have a look at the excellent graphs and info provided by briansolis.com . Solis calls Twitter a “human seismograph”. We’ve been noticing for years that Twitter is an information network that often trumps the breaking news with grassroots speed and accuracy regarding local and global events.

Many colleges have set up a Twitter feed to post daily announcements. Henry Ford Community College does a good job, and seamlessly links to Facebook to present further information to promote courses.  Note also that they have their social media icons prominently displayed at the very top of their school website’s home page to enable immediate linking to social media sites.

And Twitter offers more. It’s especially suited for public relations and helps open doors to the media as a vehicle for pitching news stories and establishing relationships over time. Sarah Evans, director of public relations at Elgin Community College, maintains a Twitter account for the school and is also well-known for her personal blogging about industry related topics, like how to find a job on Twitter. You can follow her on Twitter: @prsarahevans

One way for colleges to get more Twitter mileage is with re-tweets, or passing along other people’s Tweeted news about you . Here’s an example of a good one: https://twitter.com/piedmontvacc which links to the news story at: http://ht.ly/cADL

Do you know of other good resources for Educators on this topic? Please share it below in the comments area.

Learn more about the training Martin Brossman and Associates offers for Small Business Centers and Chambers of Commerce at:
http://www.ncsmallbusinesstraining.com