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WordPress Website and Blog Intensive Training

WordPress Website & Blog Intensive Training

Whole day or three 3hr consecutive training program offered as a hand-on classroom.
Taught by Martin Brossman Developed by Martin Brossman & WordPress Expert Andrew Hill

Learn how to take control of your own website and make it easy for your customers to find you with this results driven Wordpress training. This class is supported with extensive on-line video training and resource pages developed over many years of teaching WordPress.

“WordPress is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites. WordPress is currently the most popular blogging system in use on the Web, powering over 60 million websites worldwide.” – Wikipedia

Understanding and Setting up WordPress Websites

The multiple benefits of WordPress-based websites, and how it contrasts to traditional websites
Understanding a blog’s purpose and use
Choosing and buying a website name
Finding the right keywords and understanding Search Engine Optimization
How Google finds websites and how to get Google to find yours
Understanding hosting for the domain, free or paid
Setting up the WordPress software using the 1-Click Process (avoid manual installation)

Using and Editing Your Website and Blog Widgets

Understanding the WordPress dashboard (admin panel)
Choosing and installing a theme to customize your website and blog
Building the static home page and setting up the blog
How to add, schedule, and publish content
Adding audio, video and pictures to pages and blog posts
Using Plug-ins and Widgets to add functions and interactivity for your site visitors

Promotion: Attracting and Keeping the Right Customers

How to market the site: How to drive and draw traffic to it
Interfacing with Social Media sites
Methods of generating on-going relevant content
Future expansion of your WordPress website

It can be taught in a classroom setting or a computer lab (hands-on) class. Participants for the hands-on class are required to sign-up with as Google email account (gmail) in advance.

Call Colleen Gray to schedule the class today: (919) 858-6122 – or email her.

Marketing Your Business Using Free Online Directories

Marketing Your Business Using Free Online Directories *
Developed and taught by Martin Brossman

When visitors are considering spending money in your town, they go first to their phones and tablets ̶ which draw from online directories ̶ to make their decision. Is your business ready to be found? You can get ready with these 3 information- packed hours delivering valuable tips and strategies for making the most of the online directories like Google Local that enable businesses to be found when shoppers are searching from their desktop or mobile devices.

Since basic listings are free, directories provide a great opportunity for a small business to look as professional as big competitors, and this class will give you the guidelines for setting up your listings in a way that improves search results and builds a stronger Web presence.

Many businesses are surprised to see they are already listed in a number of free directories with a small amount of information, sometimes with mistakes. We will show you how to claim, correct and expand your listings before someone else does. Discussion will also include how to target desired customers with low-cost online ads.

*Can be taught in a classroom setting or a computer lab (hands-on) class.

Participants for the hands-on class are required to establish a Google email account (gmail) in advance.

Call Colleen Gray to schedule the class today: (919) 858-6122 – or email her.

Example of how someone may be viewing your town and how not having directories set up correctly can lead to lost business in your town:

What a fully set up directory on Google looks like:

Call Colleen Gray to schedule the class: (919) 858-6122 – or Fill out this contact form to email Colleen directly:

WordPress Website and Blog Intensive Training

Marketing Your Business Using Free Online Directories

Marketing with Pinterest for Small Business Owners

Marketing with Pictures